>> i heard there was trump vodka for sale. e distillery i told you about, ended up going bankrupt in 2010. trump ended up suing saying he was not getting the money he was promised. carol: so donald trump even sued. >> donald trump did not own the vodka, he was only supposed to be paid money. or about half of the profits. he said that the company was not paying him, so he sued and trump vodka is appeared in the u.s., except for this brilliant liquor salesman who just saved a bunch. david: how much did he sell it for? >> about $30. restaurants find information -- information from grocery stores. all that ahead. ♪ ♪ ♪ david: welcome back to "bloomberg businessweek." i'm david gura. carol: and i'm carol massar. a look at how herbalife has helped well-known athletes. david: here is reporter matt townsend. >> any company trying to create a brand and sell products, the associate themselves with high-profile people. got ans basically associated with people and david beckham and one of public figures light or secretary of --te madeleine

carol: in the features section there is a story about failed , trump vodka. poke to a reporter. >> i wrote about how donald trump had this magnificent rise thanks to the use of his dead of -- thanks to the use of some debt of his real estate empire. very amazing rise. what a fall in the 1990's. he was almost real and. but when he rebounded, he came -- he was almost ruined. but when he rebounded, he came back as a different version of himself. he often was merely loaning his name out, meaning he was not building buildings called trump. it also meant he was licensing trump pinstripe suits and donald trump, the fragrance. then, at the end of 2005, trump vodka. david: what was the market supposed to be for this fica? -- for this vodka? >> very high end. the best. they got a little ahead of themselves. they did not even have a bottle to put it in. carol: they did not have a distillery. >> they found one in the netherlands. it was like this small, struggling distillery. david: what happened here? it was a hit to begin with, but had a rather short life. >> it sold 40

carol: and the features section, there is a story about failed trump vodka. we spoke to a reporter. hen i wrote about how donald trump had this magnificent rise thanks to the use of some debts with his casino and real estate empire in 19 80's, a very dizzying, very amazing rise, and then what a fall in the 1990's. he almost failed. and then he was loading his name out, which meant he was not building buildings that were crawled trump, it also meant he was licensing trump pinstripe suits and the trump fragrance, and then at the end of 2005, trump vodka. david: what was the market supposed to be? max: mary high-end. -- very high-end. they had one in the netherlands, and it was like a small, struggling distillery. david: so what is with it? it had a short life? max: it sold about 40,000 bottles in the first month, and people were excited. it was a spectacle. there were parties in miami beach and at trump tower, so it started out well. good times. a the end of 2007, there was line that says we are going to move our bottle production to china. carol: oh-oh. max: just to cut costs. maybe n

product i guess theoretically there is a limited amount of people who -- in this case he did not own trump vodkaicensed it to a company called drinks america and the got into financial trouble. tracy: what does this tell us about trump? max: one thing i have been thinking about a lot, when he talks publicly he says i'm going to surround myself with the finest people. the grandest negotiators. in this case, the people he worked with were nice. on the other hand they did not have the experience or the capital to make this product work. it's an example of trump not surrounding himself with the ideal people is a fair way of putting it. scarlet: was the economy to blame? encrusted around 2008. max: the economy was part of it. the demand was not there. if people were clamoring to get that bottle they would have had an easier time making it work. scarlet: this is not a 24 carat gold edition? max: i'm not going to tell you because i don't want you to take it. no, it is not. tracy: have you tried it? --: p i can now, the team the team leader of the financial team has a poker game once a month. i'm thinki

it failed grade he said trump vodka would outdo his friends a grey goose.years later and trump vodka stop production. go trump luxury travel search engine shut down. so the trump mortgage company. the new jersey generals football team and trump called the world's greatest spirit anderson cooper confronted him about recent recently applying trumps stakes for business. >> those stakes aren't actually trump steaks. >> i'm not going to kill the cow. >> we sell the stakes. we have many clubs and hotels. >> but they are not sold at sharper image. that business is gone. stossel: trump steaks is out of business. trump started trump university. >> is going to be a tremendous venture. it's going to really help a lot of people which is what we really want to do. stossel: cannot trump university is closed and accused of deceiving students but trump said it was tremendous, and big success. >> we have an a from the better business bureau and people -- stossel: and now it is out of business. this doesn't make me confident that donald trump is the guy that will do great th

the saga of trump vodka.ou all but i thought better than telling you, i would show you trump vodka. vonnie: a miniature tower. >> i had some this morning. david: you did? in trouble.ld get i did not have any this money. exist inka, it barely the world any longer. you can sometimes find it on the back of a random shelf and it exists in israel for the passover holiday, happening now, but by and large, this is a product that just this appeared. vonnie: you are using this product to tell us probably about his life deals. if this disappeared, is this another shady deal? max: when you look at donald trump's career, you see two things. one, especially in the early days, he was actually a developer and used his own money to put holdings up. after his real estate and casino nearly disintegrated in the early 1990's, but when he bounced back, he was the guy who d his vents other people behind merchandise and this is an example. there is a fellow named j patrick henney, very nice guy, enjoyed being with him, and he and s

. >> i think it on people who think trump has a shot at winning are the people drinking trump vodka. there are a couple of polls that are random. i tried to ply her with vodka. if trim wins tonight, it's lights out, it's over for cruz. they said they will concede if he wins in wisconsin. he was up so much that momentum changed so much that if trump has a literally, he wins. but, every internal poll that they have, even their exit polls, their exit polls shows him winning fairly significantly. here is the problem donald has. you win significantly and cruz wins significantly, they will start picking apart in new york. new york is a proportional state as well. cruz will be in new york tomorrow from what i understand. neil: campaigning or fundraising. >> everything. they will pick off delegates left and right. my view is, if ted cruz wins tonight big, i think this is definitely going to a contested convention. kennedy: that's why it's make or break. trump has to win make or break for the presidential campaign. neil: he would need over 63%. >> the math gets tough if he classes most of the

the coverage you need, including a story about the rise and fall of the tastiest vodka of all, trump vodkaest, emily chang will be speaking with the ceo of the huffington post. we will be back here. we have one word for you, and it is not "4/20." sayonara. ♪ ♪ rishaad: it is thursday, the 21st of april. this is "trending business". i am rishaad salamat. ♪ ,ishaad: live in melbourne tokyo, beijing this hour. the markets building on the rallies, global equities at their highest since december, 16 percent from this year's low. outlowest u.s.

we can talk about it on tv right now, like i'm doing, which is to say there's a good piece about trump vodka and what a failure it was. "fortune" did a long investigative piece on a lot of different aspects of trump enterprises. he's really willing to accumulate a lot of bad debt very recklessly. he also values his own name literally above all else. the information is out there. i think we should talk about it here. i agree. i think it would be great if cable television did more of that kind of stuff. but i just wanted to make sure we bring it up here. i also want to point out that the sort of -- talking about his personality, talking about how offensive trump is, to me, isn't as important as talking about how some of his policies that he says he's serious about are actually fantastical. they're surrealist. you can't deport 11 million people. the wall is too expensive to build. you can't institute a mercantilist policy. we jump on the racist and bigoted things he says and let him get away with talking about stuff that's just not possible. >> an example, i believe a few weeks ago he talked ab

trump. and say yes to the guy who's almost exactly the same, but without the steaks and vodka. >> paid for by americans for trump, but not that trump. [ cheers and applause ] >> jimmy: meanwhile, president obama is totally out of this. he was in cuba yesterday. he enjoyed a baseball game between the tampa bay rays and the cuban national team. the rays won it 4-1 which means we're the best. baseball is very popular in cuba. even more popular than it is here. cuban baseball and american baseball is when there everyone everyone sings "i don't care if i never get back" they mean it. it was an historic day at the ballpark and bob lee of espn found himself right smack dab in the middle of it. >> as we were with the president -- this is about much more than a baseball game. what do you believe this guy accomplished? [ speaking foreign language ] >> lindsay, this is about more than just -- more than just -- more than just -- we have a moment here with a political demonstration. [ speaking foreign language ] >> somebody throw it back to the studio. >> jimmy: each of them had a different reaction. each

. >> the only people that think trump has a chance are drinking vodka. a few poll that is are rand random. >> i tried to fly here with vodka. >> tump could have a bumpy evening, maybe not. we know there's negative interviews and fumbles. >> there has to be some form of punishment. there has to be some form. that i don't know. >> before you called my show, did you know i'm a #nevertrump guy? >> that i didn't know. you may have to pay dearly for it. >> is it a one and done? >> he should get crushed. if cruz opportunity crush him, it's a win for trump. >> up by 30 points and -- the point is -- melinda. i love her. the point is, if donald trump wins here tonight, that's why this is a make or break state. >> five minutes away from closing here. we could have an idea as to whether liz went out an a limb and donald trump wins or she is hardly wrong. >> here we come. >> senator ted cruz pulling off a win on the republican side. >> god bless the great state of wisconsin. >> we are in the lead here. >> big red predict? >> big red? >> yes. >> i would like to say, o

. >> anybody thinking that trump will win is drinking vodka. >> never happen.ly drink mow heat toes. >> i'm trying to ply her with vodka in the past. neil: i bet you have. we know he ran into buzzsaw of criticism and negative interviewers and fumbles in the last week. >> there has to be some form of punishment. >> for the woman? >> there has to be some form. >> 10 years or what. >> that i don't know. >> mr. trump, before you can called into my show did you know i'm a #nevertrump guy? >> that i didn't know. neil: do you think he is one and done deal? >> he gets crushed, if ted cruz doesn't crush him a win for trump. after all the negativity and millions of dollars. >> he is up by 30 points. is it 20 or 30? very good. the point is -- neil: who are you talking to? imaginary friend? >> neil, that is bell linda. she is so thin she is almost invisible. i would love her thy gap. if trump wins tonight that is why that is make-or-break state. neil: polls are just five minutes away from closing here. we could have idea whether liz claman went out on a limb be is right an

trump's primary chances and that will probably give the donald the bright idea of prebranding the dino landing and the capes will definitely read, you guessed it, make america great again. tom, lay off the vodka. on the show, prince's estate left in chaos, what happens to unpublished songs? kimberly guilgoyle joins me. donald trump makes a foreign policy speech. is there anything for libertarians? >>> and dana perino with a very special surprise. stick around. glad you're here, i'm kennedy. . kennedy: oh, donald trump, turning focus on democratic front-runner hillary clinton saying he's got only one card to scomplashgs that's the women's card. here's donald. >> i think the only card he has is the women's card, nothing else going, and frankly if hillary clinton were a man, i don't think she'd get 5% of the vote. kennedy: hillary took a little time to respond. she was right back at it. >> well, if fighting for women's health care and paid family leave and equal pay is playing the woman card, then deal me in! [cheers] . kennedy: wow, like listening to a symphony of baby angels. let's bring in the party panel to discuss all of it. dagen mcdowell from the fox business network, making his triumphan

trump ultimately decided not to run, but that did not mean he faded from view. >> he essentially became somebody who licensed his name, ultimately, on an array of products that included vodkaing, an online university and basically anything anywhere that you could glue his name on, he did and he took the fee. >> in 2004, trump got the brass ring of publicity, a network prime-time television show about what else, donald trump. "the apprentice" premiered on nbc. >> you're fired. >> "the apprentice" is donald trump's baby. i mean, he is heavily involved. he's actually there quite a bit. it is something that he clearly takes a lot of pride in. >> the show was a hit for nbc and things were going well at home, too. in january 2005, donald trump married milania. >> did you guys sign a prenup? >> absolutely. i won't need it, but we did. >> i can't believe i just asked you that. >> a year later, she gave birth to trump's fifth child, a son named baron. >> there's nothing more important to me than fatherhood, than family. i have great kids, they're really hard-working. >> with a hit tv show, a new family and his name everywhere, things seemed to be going well. but in this decade, the

trump. he was a saiin sync to the poin taking 15 minutes to say hello, succinct on the stage. >> called senator cruz. >> no steak sold, no vodkaold, no home shopping channel, very traditional. >> very traditional. a guy who said the thing he's learned about donald trump through the years, he's a really, really quick learner, fasters learner he knows. a guy rudy gilani endorsed him yesterday. >> the two of them, you think what happened, both of them lost significant losses. >> talking about hillary. >> what happened over the course of the last two weeks. they both came out of wisconsin, both suffered real and significant losses there. they were lucky in the scene they were both coming home. they both campaigned over the course of this two weeks. they both were really, really great new york candidates. they understood media dynamics. they were in the street, all over the state. they took advantage of home field in a really impressive way. they really got this state, which is how it should be. you watch them, very, very solid. they ran new york campaigns as new yorkers. >> hillary clinton has been in politics for about 40 years.

trump this is the kind of personality he has. he plays to his strength. women might find this appealing. i think they need to use a vodkand others. he he does not back down, says what he believes about hillary clinton. when they try to make him back down, it is not going to work. ,ohn: well, that is great fabulous. i said yesterday on our show that donald trump has a huge problem with women voters. if he doesn't solve that problem, he can't be president. i don't think anything he did in these instances is offensive, but he will have to remediate this problem to some degree. maybe he will do it later or now, but i remember mitt romney in 2012 refused to defend assaults on the obama campaign, and he got eviscerated. i think trump needs to fix this problem. americans loveof hillary clinton. they love her personality, what she stands for, and the possibility of her being president, but there are tens of millions of women who do not feel that way. this a nuanced thing? i think it may be. this is what trump is about and what he is like. needs to when i say he fix this problem, i don't mean he needs to swing in 180 degrees to

trump is just a bizarre creature to me, you know? >> seth: i've heard you refer to him as a hip-hop president. >> yes, exactly. >> seth: or a hip-hop candidate. explain that. vodka, right? he's way too concerned with bling. >> seth: yep, a lot of bling. >> very concerned. he's got his name on everything. got his own jet. >> seth: all very hip-hop. >> he likes white women. [ laughter ] yeah, he's very bling, you know, he's always boasting about everything. he is. he's the hip-hop candidate. >> seth: you worked on the show before "nightly show" started you worked on a fantastic show "blackish". >> yes. >> seth: and donald trump tweeted about "blackish." he said, how is abc television allowed to have a show called "blackish," entitled "blackish?" can you imagine the furor of a show "whitish?" racism at its highest level, question mark. >> i think it's called cbs. >> seth: oh, that's why it is? [ laughter ] >> are we on nbc? >> seth: yeah, we're safe. would have worked, though. would have worked. [ laughter and applause ] >> i remember though, this is a true story. whoopi goldberg, this is years ago, i was producing her sitcom. and i wrote a promo and i said, hi, i'