ts shelly needs to look perfect all the time he works as a doorman at one of britain's top hotels as we welcome to the outlaw i cannot give you a hand every guest gets a warm welcome and an equally warm farewell every gesture needs to come across just right it's going to be all men on the 1st point of contact for our guests i create the 1st impression. and as we all know 1st impressions count whether it's with hotel guests or corporate customers every day we created received countless 1st impressions is this person a nice or unpleasant friend or foe we usually draw such conclusions subconsciously and at incredible speed more often than not people don't get a 2nd chance. we call this the primacy of basically provides an anchor at that moment for the person making the judgment and it affects the way they process everything else south or words. to that. one classic example a man arrives for a job interview because of his attractive appearance the boss decides within no more than 7 seconds that this applicant seems competent. from then on he begins subconsciously looking for more informa