tscm, and the ceo wanted to do a little facelift so they changed to cst. it seemed good.n the nasdaq. it was just a change of face and that happens a lot and companies want to change their names, it's really the fundamentals that matter. let's go to rich in new york. rich? >> caller: hi, jim, for a beginning investor, new to the stock market, would you advise shorting stock? and could you explain? >> no, i do not advise shorting stock because losses from shorting can be instant. i would prefer you to buy puts and that way you protect your upside, so-called, protect your downside, it's mirror image. go to "getting back to even." i describe 100 pages how it's better to buy puts than short outright. on the new high list, we know the key things to look for. interim buying is one of them, particularly when there's a heavy short business. that could be a combustible situation that can explode to the upside. stay with cramer. >> constantly taking the pulse of the market. you need someone who has the street cred, the track record, and the market intuition to be your guide however