when i was at street.com, you know i'm a big shareholder, i founded the company, tsem, the presidentted to do a little facelift. tst, they changed the symbol. that happens a lot and companies want to change their names. it's really the fundamentals that matter. let's go to rich in new york, please. rich. >> caller: hi, jim. for a beginning investor new to the stock market, would you advise shorting stock? and could you explain how one would make money trading in that manner. >> no, i do not advise shorting stock because losses from shorting can be infinite. would i prefer to you buy puts and that way you protect your upside -- you protect your down side actually, it's a mirror image. go to i go getting back to even. i describe a hundred pages how it's better to buy puts p. >> we. >> that can be a situation that can explode to the up side. stay with cramer. >> tomorrow, richard fisher following last week's huge news about qe3. this is a guy we want to talk to. >> i want to know what he said to ben bernanke. [ male announcer ] when a major hospital wanted to provide better employee ben