in the latest round of what we are hearing, the commerce department is asking tsmc, which makes chips for apple and nvidia, samsung and other foundries, to put new restrictions on their business with chinese customers in particular. the reason is they know there was a chinese company that was an intermediary for chips made by tsmc that ended up in the hands of huawei technologies. the chinese companies has been blacklisted by the u.s. and isn't supposed to get those kinds of chips and instead they got it. the commerce department is asking for new regulations were producers like tsmc and samsung will need a license from the u.s. before they do business in china for the most advanced semi conductors. mike: peter, do we expect these measures to get the same kind of unwelcome reception and objections that the ones unveiled on monday regarding ai technology received? >> that really was an exceptional situation. they hit nvidia in particular. nvidia had a sharply critical comment at that time saying it's not the time for the biden administration to put in new rules days before they step out

administration on the sale of ai chips into the chinese market, specifically focused on the likes of tsmc and samsung, the owners of course of the fabs that manufacture those chips. mci asia-pacific across the benchmark currently flat, the kospi in korea on the arrest of the president flat as well at 2497, the yen currently up 0.4%. we have been hearing from governor ueda suggesting that the decision we from the bank of japan is in play. he hinted at and talked of higher wages, that suggests maybe there is an option for the boj to go with another hike. markets expecting a 68% chance. that is the odds of a boj hike at that meeting next week. so the yen is strengthening. the taiwanese semiconductor manufacturer tsmc in focus on the back of those rules from the biden administration, currently down 2.3%. economists in bloomberg's survey are expecting u.s. consumer prices to show a fifth month of firm increases. today's print likely to reinforce the case for an extended pause in fed rate cuts. that is the affectation pay let's bring in valerie tytel on the key components worth scrutinizing on

and tsmc is the big drag on the benchmark. trucking nvidia's losses. the gainer, and the big boost to the region's stock benchmark is samsung electronics, despite a profit miss. things are looking on the upside for men the south korean chipmaker thanks to jensen huang, that vote of confidence as you say, expressing confidence that he samsung company might be able to iron out its technical kinks as far as its high end memory chips are concerned. it has been struggling to get nvidia certification for its most recent products. it has been splashing out a lot of money in research and development just to catch up with its much smaller rivals such as sk hynix and micron. i wanted to put things into further perspective, as far as samsung's stock is concerned because despite the profit miss we are also seeing it narrowing really. some analysts have pointed out an element of how these factors that are driving the stock are already out there. we know how there is weak china demand. there is struggle within its mobile division. the management reshuffle. it's disa

chip companies and tsmc and asml. chip designer and nvidia is on top.importance in the entire business and industry and also for american tech. it shows the importance of nvidia because five years ago, nvidia wasn't on the stage. obviously, important for the industry as well. if we start to see nvidia not performing as expected over the next four quarters, people will start asking questions where is a.i. going. >> i want to talk a little bit more about the products we could see at ces later today. i was reading about, you know, how smart tvs are one of the features and the idea there is also to incorporate a.i. into more a.i. into our tvs. what i would like to understand as a consumer, what is the benefit of potentially having a chatbot in my smart tv? >> it depends on the consumer. it's difficult to make that case sometimes. >> are we just going to pay more for tvs because there is more technology and a.i. in it? >> think of it as a super alexa. i think right now, if you have a small tv and chatbot, you go, i want to watch that program or that program.

bear in mind, nvidia has the capacity with tsmc with the chips you need to build.tion they are building on the momentum already and pushing into new areas. creating the desktop computer they talked about which is helping to get more accessibility to the nvidia platform itself is another way of locking people into what they're doing. i think they remain very strong. automotive, they talked about new partnerships there. toyota, for example, is using the orange chips for the development of their next automotive platforms. that's very, very important as well. >> before we let you go, i would like to understand what is the level of innovation we have seen so far from ces because investors want to know whether the investments in a.i. is actually bearing fruit. from hat we have seen so far from ces, is that the case? >> i think ces is a challenging show now. there are focus on automotive apparent home entertainment and tvs. we have seen developments in pcs with chip updates from qualcomm and others. there's nothing like it used to be. i don't feel it is as disruptive as t

tsmc, the best chip company in the world, is because of our efforts right now producing in the unitedtates for the first time ever in our country's history, four nanometer sophisticated chips, which we need for our national security. but at the end of the day, when you tear away the political rhetoric or bluster, let's remember this is a national security effort. and it was bipartisan. senate republicans, house republicans voted for this. it was, in fact, started under president trump's last term. it was wilbur ross and mike pompeo who began this effort. so, you know, i'm hopeful that it will be sustained. but even more than that, you know, tariffs have their place, right. like china is subsidizing the chip industry. and that's not fair. it hurts american industry and workers and tariffs have their place. that being said you know as well as i do we need to manufacture in the united states. it's expensive to do it here. and so you need both the chips effort and tariffs in order for the u.s. to be successful and to be secure. >> so if national security is the guideline, is the north sta

tsmc shares are rising in the premarket. the chipmaker reported quarterly sales that topped estimates. revenue growth accelerated in december thanks to its key role as a supplier to tech giants like nvidia and apple. shares have risen nearly 9% over the past 12 months with market value also doubling in that time period. tsmc will report is full earnings next thursday. sources tell us executives at top investment banks plan to work toward -- award 10% hikes or more expected for many firms like bank of america, morgan stanley, jp morgan. sources say increases might be even higher at goldman sachs. it is to help retain talent but also reflect business optimism for the year ahead. that is your brief. jonathan: thank you. up next, warming up to tiktok. donald trump closed up tiktok in this country for security reasons or they will be sold. we did go in tiktok and we had a great response with billions of views. they said, we have to keep this sucker around for a little while. jonathan: a big change. we will discuss that next. on t

the new roles will target ship producers like tsmc, samsung and intel. volkswagen is bracing for another difficult year. sales for the german carmaker expected to decline in 2025 due to a lack of new electric car models amid delays in software to buckman. plus the company has struggled -- in software departments. plus the company has struggled to compete in china. volkswagen's ceo is working to restructure the company but new models will not be available until later this decade. that's your bloomberg brief. jonathan: up next on the program, bracing for tariffs. >> in terms of economic policy, writ large, there are more questions than answers at this point. while transaction man is going to be there, tariff man will be very much present. we are preparing for increased tariffs. that conversation coming up next. -- jonathan: that conversation coming up next. live from new york city this morning, good morning. ♪ (♪♪) (♪♪) what took you so long? i'm sorry, there was a long line at the thai place. you get the sauce i like? of course! you're the man! i wish. th