but tumeric's taste is part of its allure. part of hindu ceremonies. and used as dye for fabrics. it is what gives mustard the bright yellow hugh, the very thing that makes tumeric, powerful, a compound, what some researchers say makes it a powerful weapon against disease. >> you are doing clinical trials on alzheimers disease, parkinson's, arthritis, diabetes. >> seems to have an effect? >> absolutely. such a wonderful compound, that it has been shown to work. in every single instant people tried. >> the bio physicist has been studying medicinal qualities at baylor medical center in dallas. he says thousands of studies have shown that in a concentrated enough dose, the tumeric is proven to be an antioxidant and anti-inflammatory, but also shows promise in preventing and even treating something as serious as cancer. >> you are frying trying to und what are the processes and mechanisms. >> you know it works most part. not sure why. >> yes, exactly. >> reporter: while he says more research needs to by done. the word is already o

tumeric, ginger, lemon. ryan. >> in a knock out diseases. >> yeah, it's got a kick. >> it's crazy. it's become a phenomenon. it is the buzzword in the health world. >> reporter: so much so, google's food trend report called tumeric, a rising star of 2016. >> is it as the good as all of the hype? is it as healthy? as good for us? >> people love it. they come back for it. do i exactly know what it is providing for people? no. >> the greens aren't sure either. but if it is both healthy and a cash crop, so be it. >> farmers grow what people want. what people demand. and so -- we, we kept increasing because -- it kept selling. >> we have all heard the advice, eat the colors of the rainbow. here in hawaii, this brightly colored spice, just might be the pot of gold at the end of one too. >>> in most parts of the american west, the world of the cowboy has long since passed. replaced by shopping malls and interstate highways, but for one afternoon, at least, cowboy justice rode off the ranch into a wal-mart parking l

. >> reporter: their ingredients includes tumeric, holy base tolly relief stress and apple cider vinegarid. >> i see wellness tonics as an answer to the stress of modern day life. >> reporter: doctor callman says new generation of drinks, feeds the microbial, the trillions of bacteria that live in our gut and fight off disease. >> it is food for micro bile, that is main focus of these drinks. if you improve your micro bile you will improve your overall health. >> reporter: wellness drinks are overtaking green juices and fresh fruit smooth he is. whole foods has seen category explode to 60 different brands , offering more than 500 different items. >> all these unique combinations, of beneficial, herbs and plants that are helping, just overall revitalize body. >> who needs them. >> everyone. >> really. >> everyone. >> reporter: doctor calls it new frontier in health care, and predict this is trendies just beginning. kenneth craig for cbs-3 "eyewitness news". >> i did buy green juice the other day but haven't tried it yet. >>> joe biden pays a visit to the university of pennsylvania >> one

i can eat healthily, i can stand on my head backwards and eat three teaspoons of tumeric everyday.e until it hits them in the face and you need to make a priority for certain things. every day, every second of every day i miss him all the time. i would have him back in a flash. it has been so hard, the last three years have been so tough. to think what could have been. you don'tjust lose a person, you lose your future and your present. you just lose everything. it is like everything being pulled out from underneath you. to build yourself up to some sort of a person you were before takes so much time. after we finished filming, deborah had some questions forjamin, so they went for coffee. hi, deborah, pleased to meet you. thank you. how did you find your family reacted, like your wife, and did they cope with it as well as you seem to have coped with that? i think it was really tough for a lot of my family members. i was in the unfortunate situation, my mum passed away about two weeks before i had my operation. it was a sudden thing, she had a brain haemorrhage and it wasn't expected