. >> that kid is 6-year-old tustin mains. >> tustin had taken over the steering wheel of the avalancheriven it through town roughly a mile, mile and a half, and turned it around north of town, and he had come back into town. >> as he passes the vehicle, frees realizes the situation is desperate. >> the little boy's eyes were just huge, and it was one of those nonverbal cues of, please help us. so i'm, like, i've got to do something, got to do something quick. >> 440. >> i turned around and the other vehicle slowed down to let me in front of him. the pickup hit the guardrail of the bridge and bounce off. then it started accelerating again away from me heading towards the oncoming traffic. so i just got as close as i could to it, parked, jumped out, and i just ran. i'm, like, i've got to catch them no matter what. >> he ran up to the side of the truck. >> get to the driver's door, i notice the subject and his eyes are barely open and his head is slumped to the side. and he just wasn't responsive at all. >> stop the car. hit the -- stop the car. brake. stop the car. i was able to jump up

they are a injection-mold company over here in tustin. >> what does it cost to make this?that costs us about $1.19 to make. >> including the packaging? >> including all our labor, including the packaging and everything. >> how good is your margin on that? >> 12 cents. >> these cars are a great toy, but they're only make 10% margin on 'em. that's way too low. how many do they make at once? >> on one cycle, it's four pieces. >> okay. >> so the machine spits in the material, pops open, four pieces pop out. >> plastic manufacturing costs are all about time and efficiency because you're essentially renting the manufacturer's equipment. the more you can make in a single run, the lower your cost. if you lower your costs, you have better margins. better margins, more profit. i think you can take 10% out of this cost, 'cause in this game, pennies count. so when you guys come up with ideas to launch a new toy, what's the process? and we'll use the track as just an example. >> it takes quite a while. i mean, you have to come up with a prototype, so we have to outsource the sculpting,