they are a injection-mold company over here in tustin. >> what does it cost to make this?that costs us about $1.19 to make. >> including the packaging? >> including all our labor, including the packaging and everything. >> how good is your margin on that? >> 12 cents. >> these cars are a great toy, but they're only make 10% margin on 'em. that's way too low. how many do they make at once? >> on one cycle, it's four pieces. >> okay. >> so the machine spits in the material, pops open, four pieces pop out. >> plastic manufacturing costs are all about time and efficiency because you're essentially renting the manufacturer's equipment. the more you can make in a single run, the lower your cost. if you lower your costs, you have better margins. better margins, more profit. i think you can take 10% out of this cost, 'cause in this game, pennies count. so when you guys come up with ideas to launch a new toy, what's the process? and we'll use the track as just an example. >> it takes quite a while. i mean, you have to come up with a prototype, so we have to outsource the sculpting,