. >> take back tvz. >> reporter: a new way to watch tv on directv. sling tv a $20 monthly subscription to channel channels like espn and cnn. raising questions whether it inspires consumers to cut the cord. big names to showcase the latest ganlts. ryan seacrest promoting the new typo key boards for iphones and ipads he developed to meet own needs. >> which is sleek and it's smooth and it literally is my office. this is how i work every sing l -- everything i reply is coming from one of our key boards. >> reporter: more than ever it's about connecting everyday household tools and devices to internet to make them smart. everything from the g.e. smart living room to l.j. smart kitchen and app on any device. >> you see a lot of sbejts in the home and homes not necessarily brand new. these are places that have been around and you can install a layer, so you don't have to buy new products and start from scratch. >> reporter: connected cars and autonomous vehicles big at ces. audi and ford showcasing the latest technology. helping consumers stay connected w

four k tvz won't save them. yes, price competition online will kill them. so everything is working against them. >> reporter: the national retail federation chief economist jack klineman said there was a high level of price competition this last holiday season explaining further while volume of purchases remain high lower prices offset some of the gains traditionally expected from selling a high volume of goods. wile other retailers have yet to specifically point to deflationary pricing as a concern, some experts think it's a big problem that can't be ignored and as pricing has gotten even more competitive, retailers selling identical merchandise are more at risk. >> i think everyone in retail this holiday is facing deflationary pricing pressure just because of the degree of discounting. not only the depth of pricing but the duration in which events have been running. black friday started after halloween this year not after thanksgiving. so the sheer amount of time the customer has been exposed to lower prices causes your average transaction values to decli