that's an m & m twerking. in one of the many bowl commercials you will see during super bowl xlviii. companies are now paying around $4 million for each 30 second ad. the price of a national commercial has increased more than 70% since 2004, according to advertising rejected firm cancer media. a volkswagen marketing initiative, at 60 crepts the company's ad is twice as long as most. >> i don't look at it at one single opportunity, let's calculate what the return is. we know they live on forever. on the internet, on youtube. >> the top 5 all time biggest super bowl advertisers are anheuser-busch, hyundai, pepsi cochrysler and coca-cola. in the last decade, these and other companies have helped push ad spending to more than $2 billion. >> they are also trying to inspire stockholders and intimidate competitors by playing a role in the biggest party in the country, and on new york city time square and it's been transformed into super bowl boulevard. the adoze get strange like this one, featuring david beckham runn

and of course there's that twerking m & m. al jazeera. york. >> a changing culture in afghanistan will tell you why a theater in cabo could represent the last picture show. and a restaurant in chicago trying to make sure that hearts are warm and stomachs are full in this cold weather. program see that is that (a), it's a great outlet for the guys and welcome back to al jazeera america. here are your headlines today, the syrian government and opposition still a topic one of the geneva two talks. the regime says it submit add plan to -- to talk about rebel fighters the opposition has rejected that plan. those talk goss into the final day. parliament approving a law that granted amnesty to protestors if they clear out of government buildings they are occupied but it isn't sure until the president signed off. eight of the victims are said to be children, at this point we don't know their names or whether they all belong to the same family. in afghanistan, it could very well be the last picture show. a movie house once the place of magic and m

. >> that is an m&m twerking, and one. many cold commercials you'll see during super bowl 48. companies paying $4 million for a 30 second ad. the price of a national super bowl commercial increased 70 prz since 2004. according to advertising research. this is a volkswagen marketing executive. at 60 seconds, the company's ad is twice as long. >> i don't look at it as a single opportunity. we know they live on forever, on the internet, on youtube. >> the top five all-time big super bowl advertisers are: >> in the last decade these and others pushed ad spending to more than $2 million. companies are trying to inspire stockholders, intimidate competitors by playing a role in the country. i'm in new york city's times square it's been transformed into super bowl boulevard. >> professor john carols said the adds are like political campaign for companies. it starts before the cam page. >> it's an escalating war of entertainment and production values, there's less and less of the original intention of advertising, which is to sell product. >> actual political organisations are taking q