in marc twitchell's trial the defense had but one witness, twitchell himself.killing johnny altinger. and then he told the jury the story. >> he said that what he had done is he had cooked up this idea that you could blend fiction and reality so closely together that the people, everyone would be fooled into thinking that what's fiction is actually reality. >> house of cards and sk confessions, said twitchell, where to beat the building blocks to cutting edge entertainment concept consisting of both book and film. but there was more, more twisted reality. to generate publicity, twitchell said he first needed to create an online urban legend. by doing a series of harmless, staged attacks identical to those depicted in his movie and novel. >> so then when his movie comes out and the novel comes out, people would go google this and find out that there is this whole urban legend about maybe the movie is real. maybe this fiction is actually reality. >> and he called it multi angle psychosis layering entertainment. maple for short. >> it's almost like you're sitting