ty arare afraid to try to competetn a level playining field wiwith ththese products reucassel: but what about that packaging for beyond meat's chicken strips? friedrich: it says, "beyond meat." like the biggest words on the package are "beyond meat." reucassel: but couldn't you think that that was a chicken product? friedrich: i would b be very surpriseseif anybodydy thought that was a chihicken produduct. male announcer: [indistinct]. reucassel: i decided to check out if people would be fooled by such packaging, and outside a rodeo was an ideal place. what about these chicken strips? these dudes were hanging out the back. this product here; have you guys ever eaten it? man: yeah, it's hamburger, isn't it? reucassel: it's a hamburger? man: yeah. i mean, it's big. man 2: oh, it's vegan. reucassel: do you think that you could get confused and buy that in a shop if it was next to the other burgers? man 2: probably. i just grab and throw. reucassel: you just grab and throw? you don't do a lot of reading when you pick it up? man 2: nah, man, if it looks like a burger, it's going in! man 1: i

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