tyler. it goes back to the 1940s, and i think the problem here for the university of michigan is you're absolutely right. they can do whatever they want. thompson can distribute it for whatever fee they want. can charge a two-minute or five-minute fee. but the problem is it has quasi-official status and it has the name of a renowned and respected university on it. >> exactly. >> so i think the expectation was that this wasn't going on, and people that i talked to, even though thompson reuters says this was disclosed, a lot of economists on wall street had no idea. >> i don't think a lot of people had any idea, and eamon, it really just feels -- talked to a couple of guys down here. they feel it's front-running, you know. it's front-running with news that you're getting early so you're trading early, front dab running the number. >> yeah, sue, that's right. the key question here is what is it that these wall street firms are paying thompson reuters for? are they really interested in consumer confidence numbers and how consumers are feeling? if that's what they are interested in, clearly they could hire a polling firm and find that out for themse