tyrrell, what's your take on all of this? well, i agree with him, it's not fax, the visuals, but also we have to take into consideration pfizer and walgreens. how much do they spend on marketing? how much ad buys that they have on your, on both local news and national news. and i can't for a minute imagine that that doesn't play at least an unspoken role in newsrooms, especially tv news rooms across the country. when deciding, or we really going to talk about walgreens, you know, basically screen over the, her employees wages. are we really going to talk about what pfizer is doing? i don't know, they kind of pay a lot of our advertising bills. so that's why i believe you don't hear that as much as you know, the kind of cache and grams, petty theft that you see with tv, with closer to cameras and stores and all that. it's an easier crime to report and it doesn't ups up the sponsorship, the commercial ab buyers. all right, so most of of the raw, the people involved in the, in the break ins are, you know, booked up many them rel