u. k. and usa, more more west and fashion jobs and luxury top brands are embracing this. thanks a is, it moves from nice to main stream as well, from the city of grenada and spain's and the list of rage. and i'm joined now by aaliyah of hon. it is the founder and chairman of the london based the stomach session and design council organization. good to have you with us. how? yeah. so why are you doing? i'm good. thank you. why as motors, fashion becomes such a big business. is it becoming mainstream? i think it is becoming mainstream only because you're seeing the main stream really, really embrace it in the way that they are, which is nicely surprising for us actually. what was wonderful was in the early days we saw the can. why do her ramadan collection? you know, we saw the bonded come out with their head job and there by a line. so all these big names victoria back to back and was coming up with ways to cover the head that next address. so all of this was an o to us, wasn't it? and so that, of course, when that happens, when you see hollywood following suit and before