the middle east, saudi arabia, qatar, uab, malaysia. why them? no alcohol. that's right.no alcohol. they have soft drinks like they are going out of style. why? it is hot. the water supply is a question mark. no alcohol. this is their reward. i'm going to tell you, alcohol is better than soft drinks. you know why? number one, it is way more fun. [laughter] number two, alcohol, for lack of a better word, is self limiting. you can only drink yourself under the table once a day. i have a little shot glass at home -- beat hangovers, stay drunk. the fact of the matter is, with soft drinks, you can keep doing it and doing it, and that is exactly what is going on in the middle east today. that is their reward. that is their oppression. this is an analysis called the epic interactive study from europe, and what it shows is that when you adjust for calories, when you adjust for bmi, and you look for sugar- sweetened beverages against the risk for diabetes, every sugar- sweetened beverage that you consume increases your risk for diabetes by 29% over time. this is in doses commonly