just think of ubar, a company now worth billions, which simply makes it so we can reserve a taxi.ber took an existing industry, made it more efficient, and customers went wild for it. today we meet a student of entrepreneurship who saw the same opportunity with the old coat check business, and he's changing a system that hadn't yet caught up with the times. derek had just about had it. >> i don't want anyone to get a ticket. >> a college student at a college bar, he had lost his coat in a place he thought was safe. >> i hid my coat somewhere. it got taken. i was like, you know what's annoying, these nightclubs, they don't offer a coat check. >> but he wasn't just any college student. he was a senior majoring in entrepreneurship at indiana university, and he didn't just lose his coat, he found an opportunity. >> i went to the bar owners, asked them how they provided coat check, they said some tried, some hadn't. i said, well, do you mind if i come in and get racks and set it up and see if i can do this? yeah, you know, do it. >> he borrowed $500 from his parents, bought some cheap