to ubisoft.bi soft taking in 3% higher. sarah cardell says it criticized microsoft and activision for not submitting the changes during the initial investigation. tom smith is also the former legal director at the cma and he is joining us now. tom, thank you for joining us. does this language for an entity you used to work suggest that the deal is more imminent and could be announced within days or weeks or do we stick to the timeline of october 18th of being the extended deadline for this? >> that's right. it will take most of the time between now and the 18th because they have to run a presentation process over the latest announcement and you may think there may be plenty of presentation processes already. >> they do still say they identified limited residual concerns. what could those be in the deal like this? >> microsoft offered the restructured deal giving ubisoft the cloud gaming rights outside the european economic area. so the residual problems were the cma just wants to retain a bit of

that is all within the unilateral control of ubisoft. caroline: cma ceo there. mark bergen is standing by in london. we have months to go until it is formally greenlight, but you think we could read the tea leaves that this is good to go? mark: my impression is that microsoft hopes by october 18. these things, as always, are up in the air. certainly, in the u.k. and europe. ed: at the beginning of the summer i don't think anyone thought this deal was going to go through. they overcame the regulatory hurdles in the u.s. now the u.k. cma was the final hurdle. what was the cma's argument or commentary on why they felt ubisoft was a good enough compromise? mark: this is an interesting concession. from my understanding, they are basically looking for a third party that is not microsoft that could be making these decisions around cloud gaming. other companies like google have tried and will probably continue to try. having given microsoft -- it feels like giving microsoft control of that, if you have ubisoft involved, you have this third-party french company that can

ubisoft one of the big gainers out of the problems in the u.k.osoft deal is benefiting ubisoft. activision also having a better day. it has been a wild week for the bond market, but we had a series of central banks that have created more questions than answers. let's talk about what we are going to get next week. the china narrative is never far away. i will be at the world aviation festival tuesday. i will actually be there wednesday, but we have questions to ask. there is a story developing around climate that is difficult for everyone to figure out. we saw the greek prime minister earlier on talking about the fact he things even in the heat of the summer greece is an attractive place. will everybody agree? the spanish prime minister's vote, keep an eye on that. cpi data toward the back end of this week. the bank of england being pulled around by the cpi. it has been incredible for the bond market. next week could be bumpy, maybe less bumpy, but i think calm is required. alix: it does bring up the point of what is going to be the next catalyst?

selling to ubisoft addresses the previous concerns.y the positive development from the cma. shares of all three companies in the deal are moving higher right now. >>> ahead, we have the one word that every investor needs to know today and why the next guest says better days could be ahead for the fourth quarter. as we head to break, cnbc is celebrating hispanic heritage. here is ipsy co-founder. >> we have been through a lot in our countries. high inflation, our governments have changed a lot and many times entrepreneurship is a necessity because we can't get a job in latin america. i would say my advice is go for it. go for it like your parents did and grandparents did back home. once you make it, lift somebody else up. ♪ ♪ every day, businesses everywhere are asking: is it possible? with comcast business... it is. is it possible to help keep our online platform safe from cyberthreats? absolutely. can we provide health care virtually anywhere? we can help with that. is it possible to use predictive monitoring to address operations iss

ubisoft one of the beneficiaries in terms of the price reaction, one of the winners out of this. sure you will have some great coverage on this. bloomberg technology coming up in 90 minutes. bloomberg technology later on. shawn fain has finished. we will keep you updated on that story regarding the uaw. this is bloomberg. ♪ the first time you connected your godaddy website and your store was also the first time you realized... well, we can do anything. cheesecake cookies? the chookie! manage all your sales from one place with a partner that always puts you first. (we did it) start today at godaddy.com alix: volume is light. it feels like everyone is exhausted and we are taking a breather/ abigail is tracking the moves -- taking a breather. abigail is taking a breather. >> you can see the tao of .1%, the s&p up -- the dow up .1%, the s&p up a little more. so a little bit of a relief pop after three down days in a row after a hawkish pronouncement from the fed. on the week, it is a different story. it is not even a relief rally but a relief pop. it will be interesting to see if it

our nye antic ubisoft ea sports playstation activision blizzard.y area companies going to be impacted by this negotiations over this latest contract been ongoing since october of last year's eve. their concern over ai everybody's concerned about ai affecting their job. so many ripple effect. many ripple effect. >> going to be right back. ♪ did you know 80% of women are struggling with hair damage? dryness and frizz that keeps coming back, could be damaged hair that can't retain moisture. you need pantene's miracle rescue deep conditioner. it's filled with pro-vitamins to help hair lock in moisture, visibly repairing six months of damage in just one use, with no weigh-down. guaranteed, or your money back. for hair that looks healthy and stays healthy. if you know, you know it's pantene. >> 10. 55. the time. and before we say goodbye here on the kron, 4 morning news, we got to check in with olivia horton. find out what's coming up today live in the bay. good morning, lydia. good morning, james. a lot of fun stuff coming up today on live in the bay. >

remedies to ensure the terms of the sale of activision's rights, that is, the streaming rights to ubisoftkable what microsoft and activision were able to accomplish here, and that's why the stock is trading ever so closer to the $95 price after there is an increased reverse break fee, but that is really not going to come into play here. very soon, microsoft will officially own activision. >> i'm so glad you're pointing this out. one of the things that is amazing about the apple 15, games. lot of the team i work with, my team, are gamers, and it is just extraordinary. it's hollywood production, taking these games, like an activision blizzard game, and making it so it's lifelike. fantastic. you'll have to come over to my house and use it. >> okay. >> gaming night at jim's? >> absolutely. and we'll watch amazon, you know, thursday night football. we'll do everything. >> we'll do it all. >> he doesn't even believe me. and the watch. he doesn't have the watch. the watch is just a device to find your phone when you lose your phone. >> that's great. >> it also tells time. >> wow. that's quite a

the deal given some proposed concessions, including divesting of certain video games to french game ubisoftm went public at 54 bucks. we are starting to see some analyst coverage trickle in for these names. arm holdings above that $51. instacart and klaviyo above $30. we'll see if that sticks. >> what did you have for breakfast? >> i feel like this is going to be a thing for now on. >> you started with mcdonald's. right out of the gate, let's talk about mcdonald's. coincidence? i don't know. if gary's watching, gary player. >> what we found in cable news, guys, is a lot of folks like hearing stories about food. we tend to put those out there. just like they like stories about apple and tesla. >> i think you're right. who are we to -- >> give people what they want. that's what tyler maths tyler mn told me. give people what they want. >>> working to avoid a government shutdown next week. we'll speak to republican josh gottheimer for the latest. >>> studios and writers apparently heading back to the negotiating table after failing yet to reach a deal. . we'll have the new dedetails on what to