>>reporter: but close to bankruptcy, from 2001 the ufc began a complete rebranding exercise. extensive rules, weight classes and five round maximum bouts were introduced, and the results have been remarkable >>barry: what....the ufc have done is take it to the next level. tighter regulations. making more unified rules. adapting to each one of the athletic commissions that they deal with. it's become super successful >>reporter: in the sport's heartland, the united states, spike tv, part of the mtv family, relies heavily on the ufc to deliver a lucrative 18 to 49 male demographic, through hugely successful programmes such as reality show the ultimate fighter >>diamond: it's critical and really important for us. the highest rated show on our network has been the ultimate fighter. >>reporter: and as the sports fan base has grown...blue chip sponsors have followed... >>diamond: but we've seen the progression. we've seen the direct tvs and the budlights and the toyotas and coors, you know, coors has been in there. >>barry: all these multi-million-dollar, billion-dollar companies a

ufc? mma? both? >> yeah. >> jimmy: what's your name? >> abdul. >> jimmy: abdul -- abdul.ghter ] in the phone book -- oh, whatever. abdul, if you could do anything tomorrow, anything at all, what would be? >> go to an mma fight. >> jimmy: got to a fight? ultimate fighting. mma fig. wow, really? are you good at if? >> yeah, i'm still new, three months in. [ light laughter ] >> jimmy: staing to get nervous. okay. and who would you fight against? >> gsp. >> jimmy: who? >> gsp, my idol. >> jimmy: gsp? >> yeah. >> jimmy: gsp, your idol. there it is. okay, look, roots, we got abdul here. he would love to do mma fighting against gsp. that is his idol. wants to fight his idol. yeah, that's his new show -- have you met abdul paula? he's the host of "fight your idol." [ laughter and applause ] he's e host of that show. he's a great judge. great ht of that show. since you guys put out a new record with john legend -- which, by the way, it's a great record called "wake up." [ cheers an applause ] how about some old school soul, maybe like some marvin gaye or something like that? >> '7

the benches clear and it is like the ufc in cleats. there you go.ers host the rams sunday in their home opener. you wonder, what are they going to draw like 40,000 maybe? raiders were crushed in their opener at tennessee. pass trow tex for jason campbell -- pass protection for jason campbell is a big problem, and so is over confidence. >> the game taught us a lot, you know pre-season there were a lot of things. this game hum -- humbled our team and getting back to knowing what we need to do. >> major league soccer and earthquakes in philly and 69th minute. the header and the quakes win it 1-0 to move into 6th place in the standings. they are hoping to make the playoffs. >> let's hope they do. >> thank you very much. >>> that is what is making >>> that is what is making news. wouldn't it be nice if every time meg whitman told a lie her nose would grow? newspapers report the claims in this meg whitman ad are false. and she knows it. taxes went down under jerry brown. but whitman's nose keeps growing by the millions. meg whitman's nose keeps growing. w

ufc was found guilty of several violations, reggie bush is going to be stripped of his honor.the endownment is denying reports, but the story is the award will remain vacant as of now. >>> it is the u.s. open, but players from the u.s. have not faired well. especially on the men's side. but venus williams continues to represent. straight sets, but not that easy over francisca. it's the first semi in a major for venus williams since wimbledon in 2009. no longer an automatic but no much doubt that the rider cup is going to be part of tiger woods itinerary coming up. the cup next october in whales. >> kind my mercury moment happend right after our wedding, when i realized that along with all the gifts that i'd be getting a lot my husband's old stuff. fortunately, i got his mercury insurance too.

ufc was found guilty of several violations, reggie bush is going to be stripped of his honor.t is denying reports, but the story is the award will remain vacant as of now. >>> it is the u.s. open, but players from the u.s. have not faired well. especially on the men's side. but venus williams continues to represent. straight sets, but not that easy over francisca. it's the first semi in a major for venus williams since wimbledon in 2009. no longer an automatic but no much doubt that the rider cup is going to be part of tiger woods itinerary coming up. the cup next october in whales. >> kind of weird to say tiger no longer automatic. >>> thanks for joining us tonight. good night.

we just have a recent study from ufc and several other very important institutions that said the way to get this economy going again is to go with comprehensive immigration reform. the dream act is -- >> your time is up. over the past few weeks, viewers and readers have been sending in questions they'd like to hear the candidates answer. right now we're going to shift gears a bit and hear a couple of those questions. first question comes from tim tam. he's a democrat and leaves in oakland. >> senator boxer, you've been staying in the office 3 terms, why don't you let other people try? >> that question was used in an office three terms why not give other people a chance. >> i did hear it. my answer is every election is a chance. that's what america is about. and you know, i have to say this, our founders decided to put the power in the hands of the people, and the people have to vote. now, i have been so fortunate. i'm a first generation american on my mother's side. my mother never graduated from high school. she had to work to support the family. i'm in the united states senate. why

we just had a recent study from ufc and several other very important institutions that said the way to get this economy going again is to go with comprehensive immigration reform. now the dream -- >> senator, i'm sorry, your time is up. >> the dream act is part of that. >> over the last few weeks, viewers and readers have been sending in questions they would like to hear the candidates answer. right now, we're going to shift gears a little bit and hear a couple of those questions. the first question comes from tim tam. he's a democrat and he lives in oakland. >> senator boxer, you've been staying in the office three terms. why don't you let other people try? >> that question -- you've been in office three terms and why not give other folks a chance? >> first time we tried it. >> my answer is every election is a chance. that's the -- that's what america is about. you know, i have to say this. our founders decided to put the power in the hands of the people. and the people have to vote. i've been so fortunate. the first generation american on my mother's side. my mother never graduated h

ufc fighter led the dance on fountain square. >>> all right. it's a new hour. got a new rundown. if you thought "an inconvenient truth" was controversial, you haven't seen anything yet. a new film that pulls no punches when it comes to america's broken schools. >>> chris rock said it best. there is a difference between being rich and being wealthy. it's not easy building wealth in america. we'll look at building up wealth and building up families and america. >>> christine o'donnell is the inspiration for the word play. we'll stir the pot a little with this one or maybe i should say we're going to sir the called ronl. >> they say the recession was over last year making it the longest recession since world war ii. this organization, the nbr is considered by many to be the arbiter of recessions in this country. in may they declined to put an official date on the end of the recession. why are they doing it now? simply put, there's more information out. more information on gdp and personal income. some of the things that we lost in this recession. i'm going to talk