ufi ibrahim, chief executive, british hospitality association.ondon and urban environments in the uk but across the country, the dependence of our industry on the eu workers and the contribution they have made is very significant. we have record level of low unemployment in the united kingdom, the competition for what is becoming a scarce resource is becoming intense, as we go forward as an industry we have said today publicly that we will up our game, we will ramp up all existing efforts, one thing we need to do in the united kingdom is tackle the perception of careers in this industry, which is not the same as it is in france, switzerland or germany, hospitality careers are seen as a career of germany, hospitality careers are seen as a career of choice there. we will have the focus particularly on the next generation, talking about going to 11—year—olds, back to school, children. what we want is when asked, as many times as a child would say they want to be a teacher, afireman, a would say they want to be a teacher, a fireman, a doctor, we want