>> we were in the birmingham fire, united states -- or ufl -- or world football -- >> larry: the team yeah. >> larry: the new jersey -- >> it was a different league. we were partners with the nfl. and we started off with a great partnership with the nfl. but it just didn't work out. tough to get fans out there. the brand of football wasn't what americans were used to. that was the problem. >> larry: so that's one sports failure, right? >> yes. >> larry: sacramento kings, while not a successful -- well, they're a successful franchise. >> yes. >> larry: it doesn't lose money. >> it has in the past. we've had our peaks and valleys like every nba team. other than the lakers. >> larry: how did you get into basketball? >> my father early on in 1979, actually we purchased the houston rockets, in '79. >> larry: of the aba? >> no, it was the nba. and then he passed away. and then we sold the team. we really didn't want to sell it. but we had other factors that made us sell the team. and took us about 17 years to find another team that we found. the kings said, hey, speaking of the kings, this