ugc, also known as user generated content. let's talk about what it is. it is any content created by the consumer. this could be a yelp review, a comment, a post, article, picture on behalf of a business, brand, service or product. it is your best friend. millennials are 80% more influnlsed by what their peers are sharing than branded content alone. statistics show us that because now we have the ability to utilize facebook and instagram ads, which is effective. if you insert ugc into ads instead of branded content, as an ad, you will see a higher return on investment. that is the power of user generated content. that also comes hand in hand with your influencer strategy. the influencers who spread awareness on behalf of your business are creating user generated content for your business. the smart thing is repurpose that content through your own business channels or on your website so that you are further aggregating more eyeballs, building your community and again, it's about the community and that brand awareness. that's what social media does for you.

public school in southeast is dealing with aeen o bed br ugc. panubt d rodentise.vered aoa couple months ago a parentsars say they didn't find out abouta avoid elementary until lastti lt week. week. >> tonight the school ishool s holding a meeting with the health department about this. fox5's tisha lewis has the latest information.la >>test reporter: one parent says a teacher personally called him to let hparimr peknowrs abt tonight's meeting that was inmei addition to an automated phonee call to discuss what he says sas is a bed bug infestation atfest the school.ath you can see the doors arers are opened. you can see there's crowds incro the lobby.loby. the only thing on the agenda aga is the bed bug issue and whatu the school and the edepartmente of health is going to do todoto fix it. fix it as of december savoymber savoy elementary school was placed on a three day as week .the department of health has hs filled all alley ways aroundaro the school with chemicals to a bait area between theit abetwee surrounding commercialounding businesses and c the school.cho. n