we saw ulta with blowout earnings.ier 1 could get it done this week. > >thanks for bringing that to us today. > >thank you. that's all the time we have for today. coming up tomorrow-- why women may be taking a back seat to management positions at big banks. tips on how to move ahead will be on tuesday's show. from all of us at first business, we wish you a great monday! >> announcer: the following is paid presentation for focus t25, brought to you by beachbody. >> [ echoing it's about time. the number-one people have for not working out is they don't have time. >> i have four kids. >> i work 60, 70 hours a week. >> i don't want to work out for no hour. are you kidding me? i don't have the time. >> announcer: no time to work out? no problem. introducing focus t25, the breakthrough in-home fitness program guaranteed over an

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jeffrey has downgraded ulta. if we should have led with that. >> my ulta, the ulta that i passed on long island, it was so jammed. >> the one next to the costco. >> yes. ulta, i wouldn't sell ulta, feechb the even if their inventory has doubled. >> i was on 14th street. the apple store on friday, lines all around the block and chipotle in midtown, i would know how to do it, take a picture and tweeting, i would have. around the block, around the block at lunchtime. >> complicated. downtown, the chipotle, cmg, people, omg, cmg. >> in the meantime, bob pisani is on the floor watching what else is moving. >> happy monday morning. you look at this debate between who is moving the market, dudley or apple. this one is easy. dudley has some very interesting comments. is it moving? apple is. >> we are mostly flat in major sectors. the exception is apple. you mentioned cirrus. micro is on the up side, rmfd, skws, they are all moving on the up side. the banks are down a little bit. there was a report over the weekend, citig

take ulta salon that traded up today. i know there were people thought it might miss. a very high flying retailer. this rally 17 points. there are a ton of managers who can't resist owning a retailer that actually had an honest to betsy better than expected quarter. you don't believe me? check out the recent runs in lumber liquidators and tractor supplies. as i always say somewhat kiddingly to my friend david faber, these are the keys to the market. they show you how the portfolio managers are willing to throw money at the market. how much they're willing to pay top dollar for the most prosaic of growth retailers. i don't like this kind of activity. i want stocks to go higher, because the vast majority of you own stocks. i'm not rooting for stocks to go down. i want you to make money. and most of you aren't short sellers. but i don't like it when they stocks shoot up on better than expected news. we've been having these exaggerated words. up 6%, upgraded by credit suisse. there's hints something bigger going on. but the real truth is, people are just incredibly enthusi

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how about ulta salon rallied ten points after the close or a pretty good sales number. i call them the keys to this market because of the stocks that they are making fun of me about because i like. how about twitter filed for an ipo tonight and the last time we saw a story like twitter come public it was facebook. the market has gotten too hot. markets that try to grow to the sky over a couple of days they get that jack in the bean stalk treatment. the first wall, the bomb market competition. given that verizon is hawking $49 billion worth of bonds, wrong. second we have a wall of worry that we are scaling unless you think the president obama is going to take reviews from the new york times. where putin gave us a spanking. putin, stick to killing your own people and stop telling us what to do. at 4:05 am israel reported that -- fired rockets. this market didn't seem to notice. here is the bottom line. we are in an extraordinary moment. we are sectors that have been ampithetical. greed is not good and i'm sanging profit taking. still though, call me impressed. even when

they came out with their numbers, ulta report ad 28% jump in their second quarter profits.y analysts certainly took notice, including stern ag -- stearn agee, credit suisse and raised their price targets. we see the stock reflecting that kind of move. a great performer on wall street. the market cap is $7.5 billion. now everybody continues to think it's a real winner. back to you. david: thank you, nicole. let's go down to the cme. we have 45 seconds before it closes. scott, usually people don't like to go into the weekend holding positions but you say there was a lot of buying going on going into this final moment? >> 15, 20 minutes ago there was action like we've not seen the entire day, from very light volume standpoint. all of sudden we saw lots of buyers coming in. maybe continued upward trend. maybe no news out of syria, maybe no news from the fed. you can see it here. even now on the close, there is still big buyers coming into the marketplace. so, maybe, watch out above and some sort of macroeconomic event happens. david: fasten your seatbelts t could be a busy week

ulta salon posted beats on profits and sales and reported better comparable store sales.et so far. >> thank you so much. >>> he is a madison avenue legend who once said, quote, i honestly believe that advertising is the most fun you could have with your clothes on. end quote. from the chirpy cats of meow mix to the laughable lies of joe izuzu jerry della femina is with us now. good to have you, jerry. thanks for joining us. >> good to be here. >> you've worked on huge accounts including the meow mix, isuzu, beck's beer. how would you characterize the advertising market today? >> it's changed completely. it's all about digital now. i'm still in it. still working. still have some very nice accounts. it's a different world. it's a different game. >> it is all about digital, huh? >> a lot of digital. it's changed. it's changed. it's just -- it's not as much fun. but it's still a great business. >> still the most fun you can have with your clothes on? >> of course. even the most fun i could have with my clothes off at this point. >> let me ask you about apple. a lot of debate

ulta salon cosmetics. >> why do i joke about it?these are the high performing retailers. when you measure ulta, people say inventory is too low. i went this weekend and it was packed! jersey city, right next to the best buy. i go to my tractor supply, you can't get in. these are high growth retailers. why are the inventories too high? they have an explanation. they have the high-qualityin -- inventory. it costs more. >> carl mentioned we resolved for the time being through the sequester the debt ceiling issue. we've got it coming again. >> oh, i know the shutdown. >> boehner looking for some kind of democratic support. when you read the stories covering what's going on, it doesn't read well. i wonder whether we should start to take that into consideration again. let's not forget toward the end of last year we were down, down, down, only to rally sharply because it got resolved in that ridiculous way, if you will, through the sequester. >> i read the upper right-hand corner story of the "new york times." it said we're going to shut d

i wanted to take a look here at all beauty products at ulta. more than expected. up 8.5%. this is the first report over the new ceo. great news. ashley: it is the most highly anticipated ipo of the year. twitter is going public. what does a confidential filing mean? brian, we will have you go through what we can expect to happen over the next couple months. scott, i wanted to ask you first. why now? facebook was a lot longer when they decided to go public. >> number one, we think twitter was looking to kind of calm public before it became more mature. facebook had to deal with some questions and issues related to that very fact. the jobs act that was signed into law last year, it allows companies with under $1 billion in revenues to pursue this process. that may have been appealing to twitter. it seems like markets in the u.s. and around the world are strong to stable. there is tremendous demand, in particular, to social media related equities. ashley: very well laid out, scott. take me through the process of how this will play out. >> sure. th

>> ulta salons, lumber liquidateors and tractor supplies. >> do not get in front of a growth stock between end. if you get in the mind of a guy who likes tesla, he says, listen, it's a $400 stock. it's a $400 stock. that's what they say. they don't say it's a $190 stock. netflix is a $700 stock. >> i tell my little one always look before crossing the street and never get in front of -- >> is it gandhi plays with ralph bunch sitting around with -- >> nelson mandela. >> bishop tutu is behind the wheel there. >> there's not a lot of value to grand theft auto. >> it seems to be very popular. >> that doesn't make it good, david. >> dow is up only 4 points but 85 new highs on the s&p. let's get to bob pisani on the floor. >> we're seeing housing stocks move up, some of the cyclicals a little stronger here. did an informal poll from the traders. let's put up the full screen. number one, we got a fed that's going to keep the stimulus going, we have europe stable and china and japan improving. a classic bit of understatement this morning, david tepper said it should be a favorable environment for t