ulta stock soaring u n acill be next.ocareh us at cnbc.com/halftime and tweet us ♪ (vo) i know what you're thinking. electric, it's not for you. you're probably right. electric just doesn't have enough range. it will never survive the winter. charging stations? good luck finding one of those. so, maybe an electric car isn't for you after all. or, is it? ♪ - (phone ringing)a phones offers - big button,ecialized phones... and volume-enhanced phones., get details on this state program. call or visit and accessoriesphones for your mobile phone. like this device to increase volume on your cell phone. - ( phone ringing ) - get details on this state program call or visit >>> welcome back a viewer in new york is asking joe about ultra. where do you see the price going from here, joe >> higher. >> thanks. >> you know why it's going higher it's all about generation z. >> millennials are done. >> they have a ceo named mary dylan. she's an absolute rock star. been there six months. kylie jenner, they relate to it. she will power them

. >> one of my favorite retailers is ulta. that had a fantastic quarter it has been going straight up. again, represents a great bargain. and jpmorgan talkinging about 345 price target of 390, taking share. ulta and estee lauder, two stars this year. and i think ulta is not going up that was quite a quarter that was a really great quarter, doing great, back and front. they have a loyalty program, probably the biggest in the country. can you imagine? for $1200 you get a lot of different things including birthday presents. >> never been, probably never will go, but you have been a supporter of ulta for a long time and -- >> multiple ultas. >> very profitable trade. >> terrific. >> best s&p 500 since the crisis. >> it is well run. they have the best brands. they have the best values and best loyalty program you check out the loyalty program, david, you will never shop anywhere else >> for what would i get there? >> so limited. >> i know. >> yeah. >> okay. >> what's on "mad" tonight >> chevron how do you like that talk about what

there in the store >> and one of the very few stocks better than amazon over the last decade or so, ulta is erin, mark, thank you very much. for more "trading nation," head to our web site or follow us on twitter @tradingnation. >>> ahead on "power lunch," disney set to unveil new streaming platform today how will it measure up to net fl flix and other rivals. how will it match up to this one? elizabeth warren unveiled a new plan to tax corporations and aiming for the green how states look to raise revenue by taxing golf courses all this when "power lunch" returns. >> and now the latest from tradingnation.cnbc.com and a word from our sponsor. >> a double top is a chart pattern that suggests an uptrend might be ending and ready to reverse. sometimes called an m formation because of the way it looks on a chart, a double top consists of two well defined peaks at approximately the same price traders often view a break of the lowest low as a bearish signal i'm lee bohl and schwab is the better place for traders for your heart... your joints... or your digestion... so why wouldn't you take som

according to piperafterr jaffre spend on lululemon, ulta and chick-fil-a. the industry is trying to figure out the shop iping habits of teens. >>> disney's hosting an analyst day lat this week, the company aexpected to offer detailut its new streaming video service to be called disney pl julia boorstin takes a look. >> reporter: disney plus the center of his strategy. the content direct to consumers. now we're hoping to find out key details, incding how much the service will cost. iger said it will be less than netflix, when it will launch. after iger l saide 2019. one thing's for sure, to differentiate from other stseaming ices, we expect iger to focus on disney's unique brandsncluding marvel and star wars. creating new exclusive content which will live on the platform, with the same productio value of movies. disney's likely to showcasehe ep vault of its libraries including tv shows and movies. >> this i exciting time for the company because fox acquisition, that's a whole lot of content disney will be able to add to their service. you have avatar, deadpo

it's called the ulta beauty collection x, marvel's avengers.e, lipstick, lip gloss. the products help channel your inner superhero with names like legend and built for battle. we've got a lot more coming up this morning. "saturday night live" taking on the mueller report, the show looking for laughs at the expense of the president. , the attorney general and the special counsel, joe piscopo will weigh in, he's coming up. plus, beyond business, tesla's ceo elon musk releasing a rap song. yeah. wait until you hear it. it's coming up next. ♪ it's the same old song. ♪ but with a different meaning since you've been gone. ♪ well, it's the same old song. ♪ but with a different meaning since you've been gone. run with us in the unstoppable john deere gator xuv835, and be prepared to go the extra mile. because when others take rain checks, we take the wheel. with three-wide seating, heat and ac, this is the coolest, most comfortable gator yet. nothing runs like a deere. run with us. save $300 when you test drive and buy a gator xuv835 at participating j

she has a partnership with ulta because she sells her beauty line in the company.e went over last year, it is up 40%. caroline: the theoretical etf you design has significant the outperformed. you also included other companies. what is it that motivates -- what is different from gen z to millennials? sarah: i'm just about in there. you think about gen z, they grew up on this. the entire time, from age seven to 22, they have been around. so too have been the likes of amazon, much of the lives, instagram, snapchat. this is embedded in their lives. they know nothing other than it. they are so influenced by everything they see. bloomberg did a survey and they found that 52% of gen z actually do say that they find out about new products on instagram. that is really the mode that they found out -- find about these products. that is more than millennials, that is more than gen x. you see this change and a lot of it comes because it is not just because of the internet. they have exposure to these companies that have not been around for too long. caroline: it is not actuall

ulta passed sephora for the first time in the survey but those two get a 64% share. >> we all believechal change at the top of a hat chic-fil-a is still number one after those three surveys and nike is consistently their favorite apparel shoe manufacturer >> apparel and footwear. i want to flip to this sneaker heads actually 31% of the males consider themselves sneaker heads and 22% of the females. they say they own eight pairs of shoes and will buy eight more this year. that is a ton of shoes and nike, very popular >> where are they getting all the money? >> they're not getting it from saving on gas. because the average price has jumped 12 cents just in the past two weeks. this is a new lundberg survey. the national average is now up 5% we were lower a year ago and we passed that inflection point >> the summer blend is coming our way right now. opec has been or saudi arabia specifically has been cutting production and, in fact, now, they believe that it's at some point now where they don't have to cut much more because prices are going a little higher. they want $70 brent crude and i

she's the patroness of the entire californias, both baja, california, and ulta, california. if you go to any of the missions, should see a depiction of this painting. they brought an original to an art school and the students made copies of the original paintings. so you can see little variations between the different copies. as we make our way to the front of the church, we have one of the oldest if not the oldest set of stations of the cross in california and they're still in use in the church. three of them are being repaired right now. but the other 11 are on display. so one of the reasons why the church doesn't look exactly the way it did during the mission days is because its change of ownership. one of the things that happened is this building was sold into private hands for $510. it was a steal a deal even in the mid 1800's. but eventually the building was returned to the catholic church, but it was showing its age and so they made some cheap repairs to kind of mask the damage and to modernize the building. so pretty much inside and out, the entire church was covered

we're at walmart, ulta. we have our dot com.w. >> and coming out in india. [ cheers and applause ]so >> jimmy: but - >> and i birthed like mywo girls while making this company for eight years. and you know, filming has crazy hours. and you want to spend more time with your faly. and yet you have to earn a a paycheck. and so i just was like, what heher ventures can i do in world? and -- >> jimmy: you're hitting homers. i mean this thing, it just got nominated for a british vogue award. >> yes, which is crazy. 'cause we're, you know, a mass brand price point-wise, but we're getting recognized by prestige place which i think is exactly where beauty lies. like you c get these amazing formulas, and not charge the same prices. just change your margins and adrtising. anyway, it's a long day at the office, but it can be done. >> jimmy: yeah. >> and the same came with our home line of -- we are able to do and work with these incredible manufacturers that are producing beautiful things.e and weanging the prices so that people can find it

dollar general, dollar tree, parent of tj maxx, bj's wholesale, ulta beauty, five below. stock now. all of them, you think, are going to go up? >> yes. stuart: how much? >> probably if the s&p's up 3% or 4% this year, they should go up 7% to 8%. costco, walmart should have good moves. stuart: they will outperform the market, those discounters and off-price people? >> yes. stuart: fascinating to me. no retail ice age for them, then. >> but there's a retail ice age for everyone else. and they are winning from the others contracting. stuart: now, i live around new york city. i have watched fifth avenue. i see tommy hilfiger is the latest to close their flagship store on fifth avenue. lots of our viewers, look at them, lord & taylor, gap, calvin klein, ralph lauren. they are closing on fifth avenue, new york city, midtown. lot of our viewers love to come to new york to shop. what happened to these -- what happened to midtown manhattan? >> big city mirror. same as michigan avenue in chicago, same thing in san francisco, boston, washington, d.c., los angeles. the big city mirro

. >> numbers are bad for sephora that's why ulta is doing so well. >> we'll see you tonight "mad money00 p.m. eastern time. >> great show. >> just to recap some of the data we had in the past hour and a half retail sales came in at 16 above the 1.0 estimate claims 192 once again a new 49-year low and i think now leading economic indicators for that we turn to rick santelli good morning once again. >> good morning. let's go in chronological order. february read on business inventories. expecting a number up three, exactly as expected, up .3%. and do understand last month . up .8%, that makes the month over month inventories the biggest back to may of 2011 last month, up .9%. just to throw that out there leading economic indicators is a march read it is coming in also like spot on with expectations up .4% we did lose .1% from .2% to .1% last month they're all solid numbers. a little weakness in europe. they weren't so bad. bund yields tapered off. our yields are tapering off. a lot of that has to do with the long weekend and, of course, a big run over the last ten days in the interest ra