>> the teams are ultracompetitive, demanding commitment -- >> this is where you earn your play time. >> -- sacrifice. [ cries ] and intensity. >> you can do this. you are stronger than this. >> it's hard. >> five teams. >> we come out screaming and yelling. >> five heated rivals. >> we've got to fight, we've got to fight! >> only one can win. >> you're so worried about winning, you don't care that you're playing. >> i don't care how much pain you're in! >> you guys forget they're babies. >> i don't care if you don't get up, let's go. >> wow. i mean, a lot of people are going to watch that clip, myself included, and say, wow, that's just -- it seems too intense for kids who are just 8 or 9 years old, and i have an 8-year-old at home myself. other people are saying, hey, it's football, it's fun, it's a way of life. so we want to talk about this with lisa kanell. you saw her son, plays on the junior broncos, one of the teams profiled, and brian morgan, president of the youth football association. welcome both of you to the program. first of all, let me ask you, brian, is this tv, or is