lemonis: well, i wanted to bring you guys to umami burger because it really has established itself. ers. there are a lot of changes that have to happen at standard burger -- the pricing, the look, the presentation. what i wanted to do is bring them to umami burger to see how a good idea actually gets executed. pause. we fought about this, too, by the way. amber: why, 'cause you didn't want to go? lemonis: yeah. amber: why is it a bad idea to take someone to, like, a model? lemonis: because the lesson -- amber: that's working very well. lemonis: the lesson doesn't have to apply to the exact same kind of business. amber: well, if you thought we were so on-the-nose, why didn't you have an opinion back then? lemonis: i did, we fought about this. amber: you have an opinion about it. we didn't fight about umami burger. lemonis: yes, i didn't want to go here. amber: i don't remember that fight. lemonis: yeah, and you were like, "it's cool." amber: it's cool. lemonis: see? amber: it's a good burger, too. lemonis: to me, the lesson loses its oomph when you draw the parallel on the exact same