i wouldn't say digital have been umberger pitman responds. digital technology emerged coincidence with our readiness for something beyond the industrial age. said the industrial age had uttered itself in a number of ways. time is money was great for colonial players to expand around the growth. the growth imperative is part of what allowed western europe to take over a lot of the world. but we actually reached the limit of that or there's nowhere else to take over in the places we still take over virtually through world bank loans, those countries got wise to that. they'll equate a minute, this might not actually be a good thing and they started to push back. so we've kind of reached this limit at the same time i magically for whatever reason plucker computers into phone lines and got the internet. but the internet took off because of a cultural rowdiness for it. you can call this reader response theory. we were ready for a peer-to-peer culture, just as jet travel was ready for something other then spoke and hub flights. human beings were rea