nike bought umbro in 2008 for nearly $600 million. cole haan may be next to go, so nike can focus on jordan, converse and hurley. still to come, what's going to take "flight" at the oscars this season? that's later in "movies and money." but first, sending out multiple college applications? it's frustrating. find out how to deal. that's next with bill moller. any parent, any student who's gone through the process of applying for college knows it is fraught with baffling complexity, pitfalls and seeming utter randomness as to who gets in. application pain it is. as a parent, a university professor of finance and onetime university administrator, john binder took his experience & insider knowledge and has written a terrific satirical novel about the college applications & admissions process, "the girl who applied everywhere," about sarah, who applies to 101 colleges & gets into 99 of them - not because she's an outstanding student, but simply because of the novelty of her mass application strategy. so tell me john, what is so striking a