this might an touchy subject, i can't remember the guy from umc, the whole thing that happened with the basketball program. they did not protect that kid. yes, there was some wrong doin doings, but they did not protect that kid. all of a sudden his asset valuation depletes, diminishes greatly. so you wipe your hands and you are finished. it does not create or add value to that university, so be it, they get rid of it and they keep moving. they keep on perpetuating this system from the middle school, high school, all the way through college to raise new stock and new assets. >> that's a great point. who is the adult in the room? who is the adult in the conversation? it is definitely not the student-athlete. they need to understand why we have you here and cultivate you to get you ready for the next level even though that's not what their end game is. once again, who is the adult in the room here? it is not an 18-, 19-year-old cowe had, it's not. >> there is an equation. if the institution puts resources behind. the university of georgia is a great example. they just got an award this pas