steve: the umwa, united mine workers, they helped out a lot.the coal mines around here now are non-union mines, and the companies, they can pretty much just do what they want. and that hurt this area a lot when the umwa went out. ♪ they know, they know me name. ♪ ♪ i walk, i know them, i know them the same. ♪ ♪ town and village-- ♪♪ eric: but this is america, a country with a knack for reinvention. and for one local, the end of coal is an opportunity. jonathan raby grew up here before moving to nashville. he moved back to start a business. jonathan raby: there weren't very many businesses, especially businesses like ours. and so we kind of saw it as a blank canvas opportunity. you know, like an artist, given two rooms full of canvases, one room has blank, the other they're all painted on, you know, which does the artist choose? he chooses the one that's blank. he can do whatever he want. eric: his hair parlor is growing and it's bringing the community together. jonathan: coal, it's not a renewable resource. but that doesn't mean the people run