coverage on the internet which is a mixed blessing in the sense that there is on the business base -- un ltd. space there is as many reviews says people want to write them back goes hand-in-hand with the fact that it is not paid which means it is done by amateurs which could be a mixed bag some people don't for the love and they are good but that is a few and far between the typical review is on amazon which is not the best quality. >> of like to interject a couple of things and then ask another question. i want to echo what my fellow panelists have said. i just been used to differ reduce. one that was $2 per words of a lot of edits another publication that paid o $300 and i was never through an editing process like this before in my life i think i end of me gained 1 penny for this review because it is not something we do for the money so before we get to the question of what types of reviews are out there you have all mentioned why you do it how it comes to you professionally but let's talk about the people who were reading the reviews for a moment. what are they looking for and what have y