the theater is showing girls un ponzer. a movie about girls who practice tank warfare as sport. the audience is allowed to wave light batons and set off crackers. they say that letting off the crackers gives them the sense they are fighting alongside the girls on screen. when a popular character appears they go wild. it's like first appearance of star at a pop concert. the audience members say the movie is more enjoyable when they join in. >> translator: it feels as if you're creating the movie together. that's what i like best. >> reporter: this kind of experience is prompting directors to create movies tailored for responses. one hit the screen recently. it's an animated movie that depicts boys striving to become stars. it's very popular with young women. the film has pauses between the lines to invite audience responses. it goes like there. the pause after the line allows the audience to converse with the character. that's not all. there are subtitles for the audience to read out. the movie aims to draw in young women by making them feel they are dating the on screen characte