only did michael want to create a place for accordion lovers like him, he wanted to o show the unainitiated what it was all about. >> they might never have thought about the accordions, but when they see it, they think, maybe i should play it. >> i would always walk by it. i was always interested in learning how to play. one day, i was like, i'm going to walk in and see what it's about. >> michael has his sights set high. it's what they're doing online that's getting international attention. they post videos of all of their instruments on youtube. >> instead of one big viral video, we said let's have a lot of viral videos and push as much content out. since then, we have had about 3,000 videos and millions of hits on our website and youtube. i think that was the hardest thing for people when they buy a used instrument, is there's a lot of things that can go wrong. seeing a video and what it sounds like is really key in developing a trust with the customer that could be very far away, maybe in a different country. >> the videos bring peace of mind for purchasers of used instrument, but they