merchants, large and small financial institutions, and banked and unbanked consumers. the ultimate welfare effects are impossible to ascertain in advance. the impact of the rule will depend on the behaifrl responses of all parties. how they respond to the reduction in revenue from lost interchange fees and their pricing and product offerings. how consumers respond in their choice of payment methods. whether merchants pass through to consumers any interchange fee cost reductions and how market participants more generally respond to the interchange fee network exclusivity and routing provisions, which could affect pricing and competition throughout the broader retail payments market. these responses cannot be easily predicted based on existing information. because this will affect the livelihood on consumers, businesses and financial institutions large and small, as well as the evolution of the payment system, it will be important for all of those interested in sound public policy to study and carefully assess the impact of this rule on the well being of the affected gro

so people are unbanked or underbanked, or they just don't trust banks or they don't bank. you still want to be able to buy things online or over the phone, so you need that visa or mastercard logo. american express even launched a new one. you load money on to the card and take it and use it as a debit card. they charge you generally a monthly fee and a lot of these companies are reducing their monthly fee and their reload fee. if you add more money, they charge you a reload fee and a monthly maintenance fee. >> how exorbitant are these fees? >> sometimes talking about $3 a month, and then to load it, about $3. every time you want to put money on there. it just depends. you're seeing some of those slash it and not even have that monthly fee just to get customers. >> last two here, these are bigger items, but pools. swimming pools. >> yeah, definitely. a lot of people aren't going for the swimming pools anymore. we aren't seeing that, as popular as it has been. so they've cut them almost 75% for a swimming pool. now, imagine that. this may be the time for you to go and look

merchants, large and small financial institutions, and banked and unbanked consumers.ascertain in advance. the impact of the rule will depend on the behaifrl responses of all parties. how they respond to the reduction in revenue from lost interchange fees and their pricing and product offerings. how consumers respond in their choice of payment methods. whether merchants pass through to consumers any interchange fee cost reductions and how market participants more generally respond to the interchange fee network exclusivity and routing provisions, which could affect pricing and competition throughout the broader retail payments market. these responses cannot be easily predicted based on existing information. because this will affect the livelihood on consumers, businesses and financial institutions large and small, as well as the evolution of the payment system, it will be important for all of those interested in sound public policy to study and carefully assess the impact of this rule on the well being of the affected groups and the fishtdsy and dynamics of the payment