gerri: that is unbelieable. let's show the wall of shame. companies that you know, aetna, blue cross blue shield, saint jude. i'm looking for a job, maybe i failed the pre-cancer screening. what's nex than there are people who scan the data. how dangerous is this? >> there a lot of different reasons why someone would want to feel this data. one is health insurance fraud. people can sell your data and others can use it to get free health care. maybe they get free prescription drugs and you are okay together. then there is the financial identity theft. social security numbers, that kind of information is very valuable to people who want to commit financial fraud. it can mess up your health care records with people using your identity to get services and it can mess up your credit. gerri: let's say you go to the emergency room and someone has massed with your records and you get the wrong blood transfusion with the wrong blood type. this could kill you ultimately. people are not really thinking through the ultimate cost of these problems, i do