what i mean is that we are not just talking about the unbinding of a physical book but an infinite choice that the readers have. the likes of which nobody has ever seen before. how do you want to find content that you want to read. how do you want to inject it. do you like paper, do you like series of books, do you want some forms of content. that presents tremendous possibilities and we have to figure out how to create and make those investments due to experience that you, the reader, want. this is a really interesting one. if we talk about it even a year from now, we will see a very different market internationally i will try to go back there and there is this broader nature of accessing it, the unprecedented access that readers have be published in other countries and other languages, to have instantaneous access to these things, i think it is just mind-boggling. the access is so immediate. personalization i think is very interesting. i think it can be done very poorly and i think it can also be done very well. readers are in control here. small changes, at a publishing house, we put s

we're not just talking about the unbinding of a physical book, but we're talking about the infinite choice that readers have, the likes of which, you know, we've never seen before. how do you want to find the content that you want to read, how do you want to ingest it? do you like paper? do you like long form? do you like shorter bits? do you like theories? do you like rich media? do you want to experience this with the audio as you mentioned and some forms of content are just so well suited to that. that presents tremendous possibilities but also, i think, for a publisher tremendous challenges in figuring out, you know, sort of where to make those investments and how to create, um, the experience that you, the reader, want. borderless, this is a really, really interesting one, and i think the we talk even a year from now -- i think if we talk even a year from now we will see a very, very different market internationally for e-books than we do today, i think -- there we go, i'll try to go back one. sort of this borderless nature. the access, the unprecedented access that readers have to wo