and five, unbounce.r landing page is the first opportunity you get to attract the attention of online visitors, so design one that can keep potential customers on your site for longer. >>> having a strong social media presence is great but if it doesn't ultimately lead to revenue directly or indirectly, what is the point? our next guest will give us points on how to translate that into sales. and karen, you are here to talk about us about what social media can do for you in terms of revenue later on. >> i am. thank you for having me. >> it's so good to have you here, because you can do a contest or put a picture up of a cute dog, or a cat, and suddenly you have people following you on social media, but if they are not your target and they are not going to buy what you have to sale, it doesn't mean anything. >> yeah, they have to figure out what is the right social media for them and i get people calling me, instragram is the ht new thing, but you need to pick your social media sites that are right for yo

and five unbounce. your landing page is your first opportunity to attract the attention of online visitors. design one that will keep potential customers on your site for longer. >>> having a strong social media presence is great but if it doesn't ultimately lead to revenue, either directly or indirectly, what's the point? our next guest is going to give us ideas on how to translate that influence into sales. karen leyland is the president of the sterling marketing group. you are here to talk to us about what social media can do for you in terms of revenue later on. thank you for having me. >> so good to have you here. >> you can do a contest and put up a picture of a cute dog -- >> or cat. >> or a cat, right? suddenly you have all these people following you on social media. but if they're not your target and they're not going to buy what you have to sell it's not going to help. >> people say instagram is the hot new thing. i've got to be on instagram. not necessarily. it's figuring out your demographic