the first-ever star wars unboxing event causing global madness. >>> first the "nightline 5." >> zantac heartburn alert. stop! nexium can take 24 hours to work. zantac's different. zantac rushes relief in as little as 30 minutes. for relief without the wait, try zantac. no pill relieves heartburn faster. >>> when pain goes deep i use salonpas deep relieving gel. this powerful gel rushes three pain fighters deep into my muscles. it's fast-melting, quick-absorbing, penetrating deep relief. salonpas, powerful relief when and where you need it number >>> good evening. tonight, a heated dispute over gay marriage coming to a climax with cameras rolling. it's all going down in kentucky where one controversial county clerk is still refusing to issue marriage licenses to same-sex couples. why? she says god's will is more important than the supreme court's. abc's alex peres is there. >> i have not said not one hateful word -- >> oh, yeah. your actions -- >> have you received death threats for your religious beliefs? no. >> your interpretation of the bible does not trump the constitution. >> repor

>> reporter: 18 of the top 100 youtube channels are devoted to toys and toy unboxing.

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there are even more toys unboxed.m by going to goodmorningamerica.com on yahoo! plus, you can see a special unboxing on "jimmy kimmel live" tonight. >> that should be entertaining. remember, all of these great toys are going to go on sale at midnight. kids, you will all be in bed, but your parents can buy at disney stores and retailers across the country. >> way to go, evan. >> really good. can you make it spin? >>> lots of excitement. now we take you behind-the-scenes with the worldwide cult phenomenon "impractical jokers." high school pals still having fun together heading into their 100th tv show with their wackiest stunt yet. abc's rebecca jarvis has their story. >> welcome to the bathroom of horrors. >> reporter: four lifelong friends. >> the judge of the talent show. >> to be more precise it's a children's talent show. >> reporter: doing whatever it takes to embarrass each other. >> that was good, not great. >> that was -- that was good, not great. >> reporter: it's a hit show on trutv called "impractical jokers

this unboxing right here on abc.all, kid, what do you guys think about it? [ cheers and applause ] next up, one of the most highly anticipated "star wars" toys. drum roll, please. [ drum roll ] >> three, two, one. oh, i have to do that. that's right. here we go. >> this is the b bchlb >> this is the b bchlb8. it's an app enabled droid. >> oh, my goodness. showing it off right now. >> you're actually controlling that with your phone. >> with an app. >> what do you think about it. >> it's pretty cool. >> it takes some practice, though, huh. >> yeah, you have to get used to it. >> we're not going to let it roll off the table. >> no, we'll go right here. >> yes. >> what do you think, kids? [ cheers and applause ] >> here, let's move thely millennium falcon so we can get a better angle. >> there you go. >> hard to get used to it. you seem to be doing this with ease, evan. >> evan has the hang of it. >> i don't think we could do that. >> there's no way. >> when i tried the drone i think you remember that day. two toys unve

san francisco hosting a big toy unboxing at the lucasfilm campus today to show off 15 toys inspired by the new film. a new line of "star wars" merchandise includes clothes, watches, hats, shoes, jewelry, the works. the event was hosted by youtube celebrity chris perillo who unveiled the final toy. >> my role in all of this was to be the anchor, to be the grand finale to unbox something that had not been held before by a fan and i did just that. i got to be myself. >> the 18-hour event was carried live in countries around the world. "star wars: the force awakens" opens in theaters december 18. >>> labor day weekend begins tomorrow marking the unofficial end of the summer travel season. the u.s. travel association predicts 35.5 million americans will take to the roads or to the air this weekend. the group says this weekend's travel will generate $13.5 billion in spending an increase of 2% over last year. part of the reason? gas prices lower than in a long time. >> these may be the cheapest prices since 2004 for a labor day weekend for consumers in terms of what they're paying at the pump

an unboxing of toys.s can get a look at everything from legos to watching the live youtube stream. >> the premier is december 18 but fans are coming out for the massive unboxing. retailers are all open at midnight for all the fans. >> reporter: shares have been under pressure but with the stars were bump that could change. one research shop says disney could rake in $5 billion from just the star wars toys in the first year alone. >> i remember seeing an interview, they ask if it was the movies or the merchandise that drives the business. he said it is the synergy between the two. people taking things and showing them on youtube and getting 50,000 hits. that is a big driver. >> reporter: with 3 months till the premier disney is sure to have plenty of fuel left for more build up. in new york. >>> local land mark you could live in is for sale and that has some people very excited. [ music ] >> yeah, the house that looks like it comes from the flintstones car tunes. you can see it from 280. here it -- cartoon

. >> reporter: now at events around the world toys were unboxed live on youtube before going on sale. this is expected to make a ton of cash on all of these new toys. the star wars movie franchise has made $4 billion to date but the toys have made $12 billion since they began being sold in 1977. but i will tell you what, they expect the toys this year to go for $3 billion. that is how much they expect to make off this entire franchise. and the movies scheduled to be out on december 18th but as you said you wanted bb8. i'm going to go inside if they visit. i don't know if i will buy it because it's $150. >> you have to help pam out she wants that. >> it's a cute little guy. >> we'll check it out. >> thank you, paul. >>> here's some other very cool. have you seen these? >> no. >> oh my gosh pip looks like the storm troopers. they have teamed up with uber for force friday. they have created a fleet of hot wheel storm trooper vehicles as a way to give people rides around new york. >>> there is a nine-year-old boy that has been training hard for two years and now this young swimmer says he

. >> thousands wanted the star wars unboxing live stream on youtube. >> toys are based on the newest star wars movie, the force awakens, out in december. each city opened a new toy for the first time, and they fighter going to one lucky man in another city. the 15 city worldwide eventened in san -- event ended in san francisco this morning. the falcon. >> it has captured the hearts of so many as seen on "good morning america" today. >> you can open up with a lot of details and a lot of figures. >> in less than 24 hours, you can get your hands on them, too, in the united states. >> my inner child is freaking out right now. >> i am sure that is happening for a lot of folks. clothes. books. clothing. costumes and more all are on sale tonight including disney stores and target and some wal-mart locations. >> we know the force is always with this give, meteorologist mike nicco. >> good morning, from the top of the news broadcast center, where i am feeling the force of wind, the winds 6 change making it feel like fall but i an going to put some warm weather in the weekend forecast and just

a lot of the people who have been very excited to play with the toys and unbox the toys are being amplified. and to be a part of that is really showing that disney, star worse and maker really understand it. "star wars" is more than a brand to some of us. it's a lifestyle. >> if this strategy works, disney will turn a new generation into "star wars" fans. the risk, all this promotion overdoes it. analysts are optimistic. i'm julia boorstin at lucas films in san francisco. >>> all right. coming up, student housing at college used to mean shared bathrooms and cinder block walls. but that was then. wait until you see what's happening now. >>> to housing now where the average rate on the 30-year fixed mortgage rose last week to 3.89%. mortgage rates tend to track the yield on the ten-year treasury note which has been very volatile lately, along, of course, with the market. >>> it is one of the hottest real estate plays today. just in time for back to school. student housing. here's the twist. as the market gets more competitive, developers are tricking out the properties, luxury living on a stu

it has its own channel and tapping into the trend of unboxing where stars open things up for the first time live online. that kind of video is responsible for 18-100 youtube channels and 8 billion views in the 1st quarter alone and there is also, of course, an app. it is build as your official mobile connection to a galaxy far, far away and it has breaking news, special events, and social media updates. if the strategy works, expect to see more launches for other movies and other types of companies as well. >> force friday. love it. thank you. >>> train stations packed with refugees seeking safety. leaders are now trying to deal with the crisis. the latest when the four on 2 returns. ♪ hey! let me help with that. oh, thank you! ♪ introducing the one-and-only volkswagen golf sportwagen. the sportier utility vehicle. >>> the death of a boy struck a cord among the world. . >> he is one of many thousands of syrians trying to leave their war torn country and seek safety in europe. the image you are seeing here is very heart breaking and graphic. the man carries the boy's body away from the

. >> most people go home, they unbox it, they play with it and see what the new tricks are. >> i'll doile before i crash. >> jordan preordered his phone weeks ago. we talked to him minutes after he got his hands on the new phone. >> it's amazing. >> does it feel different than the iphone 6? >> it's slightly heavier but i want to say sturdier. >> at&t one of the largest cell phone carriers in the u.s. expects a busy day. >> every launch is different. >> thankfully he brought a new phone for us to try out. >> same body style but you will notice some differences. ios 9. one of the new things is you have the new touch. you can press and hold and you have tactile difference where you can press and hold and get through the menu options. try checking the camera, press and hold on that. you have different options. >> record video. >> better camera on the front. >> we look good, ryan. i rarely look good on the front of the camera like that. it was cool to get my hands on the new iphone 6s. i will tell you it's not any different than the iphone 6. it doesn't feel different. experts say what's in

the popularity of unboxes videos to lure a none generation of "star wars" fans. it's giving makers studio stars. >> to be a part of that, really showing that disney "star wars" maker really understands the community connection. "star wars" is more than a brand to some of us. it's a lifestyle. >>> if the strategy works, actual turn -- while introducing "star wars" fans -- the risk, all this promotion overdoes it, but at this point analysts are optimistic. >>> that is an american hero. he certainly got a welcome. airman first class spence are stone, a california man, is officially home this morning after stopping a gunman on the train headed to paris. his plane touched down at travis air force base last night. family and military lined up to take pictures and shake his hand. >> he stepped up and did his job. really. he responded, he's had great training in the air force. >> it was significant to bring the boys, so they can see how important it is just to make sure that you're honorable and someone who saves lives. >> they will be honored with a heroes parade in sac

if you've been watching around the globe you may have seen these star wars items unboxed and oogled intiple earth hi languages. at the san francisco disney store they remain under lock and key until midnight, same at this target but not in san francisco. >> the small stack is all i got. >> at super seven they'll have eight boxes of items for sale beginning tomorrow. luke martinez, no relation to sky walker, manages the place. >> we're playing on things people have grown up with and that still hold true inside of it -- >> the interest drawing never ending procession of star wars devotees like kevin garcia. >> i think just having it made me happy, watching saturday morning. >> everybody's favorite -- >> reporter: of some of these items are now worth three figures, go figure that. >> the old stuff is worth more because there's a finite amount. >> reporter: true, bumt it's not new, hence the anticipation. >> i'm like, so nervous. >> reporter: in any language, may the sales force be with you. from san francisco wayne freedman, abc 7 news. >> sales force, that's a good one. >> you can find t

if you've been watching around the globe you may have seen these star wars items unboxed and oogled in languages. at the san francisco disney store they remain under lock and key until midnight, same at this target but not in san francisco. >> the small stack is all i got. >> at super seven they'll have eight boxes of items for sale beginning tomorrow. luke martinez, no relation to sky walker, manages the place. >> we're playing on things people have grown up with and that still hold true inside of it -- >> the interest drawing never ending procession of star wars devotees like kevin garcia. >> i think just having it made me happy, watching saturday morning. >> everybody's favorite -- >> reporter: of some of these items are now worth three figures, go figure that. >> the old stuff is worth more because there's a finite amount. >> reporter: true, bumt it's not new, hence the anticipation. >> i'm like, so nervous. >> reporter: in any language, may the sales force be with you. from san francisco wayne freedman, abc 7 news. >> sales force, that's a good one. >> you can find the merchandise

this is the last official unboxing as they call it before force friday.e have three items that have never been seen by human eyes. the people who built these in the factory had to wear blindfolds. they didn't know what they were doing. so this is a first-order storm trooper mask. these are the new storm troopers. this is -- let me have that one also. this one is the dreaded chrome storm trooper, captain fazma. and it talks. and the biggest, probably the next darth vader, the chief villain, kylo ren, guillermo has agreed to model this for us and here he comes now. [ cheers and applause ] we have a list of the things that kylo ren says. almighty kylo ren, how long have you been waiting for this day? >> i've been wait for this day for a long time. >> jimmy: okay. have you heard the rumor about me? >> is it true? you're just a scavenger? >> jimmy: i'm afraid it's true. >> don't be afraid. >> jimmy: okay. i won't be. in fact, i'm starting to feel sexually excited. >> i feel it too. >> jimmy: you, do okay. well, then, let's meet up after the show, shall we? aft

disney is turning to the power of youtube to live stream its global unboxing in hopes of bringing in a new generation of fans. >> be a part of that is really seeing this disney, "star wars" and maker understand stand the community connection, especially when it comes to "star wars," which is more than a brand to some of us it is a lifestyle. a lifestyle, did you they're? experts are watching to see if "star wars'" merchandise can match the ever-growing popularity of disney's "frozen ""brand. >>> we continue to work a developing story in northern virginia. an active search for a gunman after a 17-year-old was shot and killed on his way to school. >>> heartbreaking pictures of desperate families risking everything for a better life. we talk to an expert about the crisis and how you can help. >>> kraft expanding a major >>> kraft expanding a major rec what did iran's supreme leader get in the nuclear deal? to start with, $100 billion. they keep their nuclear facilities and ballistic missiles. there won't be surprise anytime-anywhere inspections. and after ten years, restrictions are lif

people taking these and things unboxing them and getting 50,000 hits of unboxing a toy.s a driver to people to go buy tickets. stuart: do you realize we have someone on this program someone 40 years old who is going to be buying that kind of stuff. can you believe that? >> and people use it as collector items. keep in t in prest even condition and doing a lot of things with that stuff, so they're homing it's going to appreciate over time while they get to look at it off the top of my head shelf. stuart: you buy star wars stuff, adam? >> no. i'm not going to buy that, nor beanie babies. but disney stock, they've got the star wars coming out, the shanghai theme park opening in 2016, that movie is going to be bang busters and the word of yoda, try not or dodo not, there is no try. and they're going to succeed. stuart: todd, are you still there? >> i'm waiting for you. stuart: you standing in line trying to buy star wars merchandise, i don't believe you are but tell me. >> you are correct. i'm not a buyer, but i think that's priced into the stock. i think it will sell. you'v

. >> reporter: at events around the world, would is were being unboxed on youtube.ade about $4 billion in the box offices but the toys brought about $12 billion sips it started in '77. this is some of the toys they have out here. last guy we talked to, he said he saw that very first star wars movie 16 times i do deliver on my promise, gasia. will you let pam know and david also? here is one of those pv 8s here. i saw something betterment that's the real thing, dude. right there is the bv 2. they sold out. >> how much do they cost? >> this right here is 150 bucks. >> that's kind of steep. i have to ask you, you said that the people who are buying, are they buying to play with this stuff or keep in the box and put it in the attic sort of as a collectible type money making -- do you play with it or save it? what are people saying? >> reporter: you don't play with it. come on, gasia. >> what? >> reporter: these types of things, you keep them forever and ever. 150, you might put something on yourself. >> down the line, you can make money. best thing to do is keep in a po

disney that owns the star wars franchise has videos of toy reveals and the unboxings. all leading up to the sale call calling force friday. it hitting the theatres in december. >> all okay. so everyone is saying, "hey! you've gotta get fios! but why? why fios? well, fios is a 100 percent fiber optics networks to the home, so you can get 100% out of all your devices. and access to the fastest internet and in home wifi available. with big capacity too, so everyone in the house can be online all at once. only fios has 500 meg download speeds, with equal upload speeds. so you can upload your favorite videos up to 5x faster than cable. and with the fios mobile app, you can view your entertainment at home, or on the go. but the main reason to get fios? we're rated number 1 in customer satisfaction. why fios? ultimately, that's why. right now, get 50 meg fios internet, tv & phone starting at $79.99 a month, guaranteed for two years. plus get $300 back with a two year agreement. call or go online today. hurry this offer ends september 19th. get out of the past. get fios. ocean

given them the new products to unbox in an 18-hour live stream that is leading up to force friday thatream is going on right now. disney's strategy works licensing experts say is it will maximize the merchandising potential, it will get die hard fans and maker studios fans to go out and buy products now, as we get closer to the launch we will get more of the traditional toy buyers who are looking to buy toys for their kids in that holiday season. >> it's fantastic marketing, hats off to whoever came one force friday, but is it actually going to the stock higher? is it going to move the needle? >> in terms of the merchandise sales it will move the needle. the fact that they are selling the toys over that three and a half month period, licensing experts say they are really getting multiple bites at the apple, sell some now and continue to roll out products and generate excitement. the fact that they are not just selling the products just in november right before the holidays, they think this is a much smarter strategy to maximize sales. we're talking about half a billion dollars in incre