then there's the curious case of underarmour when an ammist over at morgan stanley slapped a sell on the stock, scaring the dickens out of the everyone. i told people you never made a dime betting against kevin plank, which has a particular set of skills. sure new underarmour shot the lights out, sending the stock up a magnificent 22.5% in one day. >> that was easy. focused on the discounting, and totally missed the amaze growth of connected fitness, we know the long knives are out now for apple, because the company is viewed as being all about the iphone, many people now worry the cell phone business has peaked, but i say look at the beautiful stream of service revenues from the installed base of 1 billion active devices. what else? a week aceverybody gave up on anything oil related. the next thing oil rallyings seven straight bucks, a remarkable move, as one serve is no and even core labs, talking about how 2016 has to be a bottom. people aren't drilling. of course at the same time clarification that oil is not like iron or tin or copper or steel. down, including china. next thing

my question is underarmour going to be stuck this quarter? >> i've been working on a police involving them, columbia sports wear, these are companies that have been hurt by the warm weather. i also think that something will feel that kevin plank is using share. i would defer to damon john. i would be willing to put a quarter of a position on and wait for lower prices. john in north carolina. >> hey, cramer big u.s. army boo-yah to you. >> thank you for serving, back at you. >> caller: hey, with the impending acquisition should i own key? >> i like key, i got to tell you people don't want banks that have energy exposure. we have to check whether they have ohio. utica exposure. we're inviting beth moody back on the show. let's go to joe in new jersey. joe. >> caller: hello, cramer. appreciate all that you do for us in this tough market. >> welcome. >> caller: i already own rite aid. i'm looking to add to my position with the merger, hopefully taking place. >> i like it either way i typically don't say this. you're a winner either way in that me

this one from underarmour. kit box helps users track their bodies 24/7. it includes a chest strap, a wristband, and a circular scale that all communicate with the brand's app. it retails for $400 and goes on sale january 22. >>> chick-fil-a wants to help you keep your new year's resolution to eat healthier. they will start offering a super food side later this month. and broccolini in a maple vinegarette dressing an comes with a blend of roasted nuts. >>> now, an 8 on your side investigation. you paid $10 billion to help veterans get easier access to doctors outside the va healthcare system. but a senior reporter found a former marine thinks the money was wasted. >> reporter: lewis served his country as a marine from 1969 of the 1971. now 66 years old he is destroying from liver destroying hepatitis c. >> it will get harder and harder to treat. how much liver am i going to have left? >> reporter: lewis is enrolled in the veteran's choice program. rather than tracking all the way to the james a. hailey va hospital, he can seek treatment closer to home. >>

underarmour is a good example.trust cuts some -- now, in truth, david, what is happened is the stock has gone down a lot. when the commentary comes, deutsche bank has to cut its pressure, because it's unrealistic. when this company reports, and obviously also people are affected by the chart. will it matter? in other words, will it matter? will people say, you know what? that was weather, because they have a lot of clothes that do better when it's colder, or will it just be ignored? i did a big piece on columbia sportswear, and sorel boots. i would bet betting against kevin plan has been a mistakes. the stock has come down a great deal. if it goes lower, you want to get involved, pending the idea they're not discounting too much what's important is you have natural contraction. >> these high multiple stocks are being crushed and the commodity-related stocks. twoiers caterpillar was -- you leer forward, it's much more expensive than the stocks in the dow. >> a lot of people it's endlessly about discounting, the shoe

sureew underarmour shot the lights out, sending the stock up a magnicent 22.5% in o day. >> that was easy. the negative analyst was too focused on the discounting, and totally missed the amaze gwth of conneed fitnessweno the longniveout now fo ple, because the company is viewed as beg all about the iphonemany people now worry the cell phone business has peak, but i say look at the beautifustream of serve renues from the instalbase of 1 billion aive devices. what else? a week aceverybodyave up o ythi oil related. the ne thing oil rallyings markle move, as one seis details amic cutbackses. and even core no and en re labs, tking about how 2016 haso a bottom. people aren't drilling. of course athe same time clarification that oil is not like in orinr copper or steel. global usage is actual up,ot do, including china. ne thing you know the whole group is on re whether or n youhink this move makes sense, you're getti much bter prices to sell t oils and the limited partnerships. >> now ang comes another group at's being obliterat. all of a sudden, one of the favorites this maetplace, health

the ceos of underarmour and at&t mobility, and the ceos of marathon, pbs, and diamondback energy.many ceos coming on the show, and of course, the latter ones will talk to us about where this he see oil prices going from here. plus, we have the release of the minutes of the latest fed meeting which could also add to the wild trading you're seeing at the moment. it's a huge show. back over to you. >> great stuff. see any about 15. global markets are in selloff mode again today. north korea claims to have successfully conducted its first h-bomb test. if confirmed, it would mark north korea's first nuclear test since 2013, and it would violate continuing u.n. sanctions. joining us with more is ian bremmer. the president of the urasia group. welcome back. >> the size of the explosion is about the same as the last test heave had, which implies probably not an h-bomb. no one going to believe it until they offer proof. they never offer proof. when i think is more relevant is it's going to be kim jong un's birthday, and they use large candles there. have you to have a celebration, and you

what really led us into this yesterday we were talking about underarmour and some of the disappointmenthere in women's closing. it sure seems to me that one of the places when lulu lost market share to nike and under armour, maybe now they're getting some of that back. >> i thought, wow, maybe there is something to that note yesterday from morgan stanley. >> i'm right there with you. i would think that it would make some sense. i mean, they're over some of the headaches that they've had. when you look at the rearview mirror, some of the headaches this company had to deal with. the yoga pants, and t-shirts. there's all kinds of things. >> i did read some other commentary today on this particular name that said, okay, this is great, but one quarter or one holiday season doesn't change the entire story. >> it doesn't. >> in this environment it actually is very impressive. those comp numbers are huge as a story on lulu for this year. it's not so much the comps. we know they've got the product, and ey fixed it, or are fixing it. it's the margin story. they're still very depressed. can you ge

i'm trying out underarmour's new headphones.y measure your heart rate while you run, and the new smart sneakers. now, these are going to be able to measure everything from distance to tracking the life span of the shoe, about 450 miles before you need a new pair of these. the ceo, kevin plank, will be on cnbc's "power lunch" later today, so stay tuned for that. guys, back to you. >> josh, i know that was part of the reason fitbit shares dove this week, concerns about the competition, including the stuff from underarmour. have you tried the shoes or headphones yet? >> reporter: i'm hoping to try both today, becky and give you a sneak peek of that. fitbit's ceo will be a guest here at ces, and the shares did go down coming out with the new watch, but not enough, apparently, initially to please investors. we have that ceo on as wellment stay tuned for that. >> thanks, josh. >> futures down 300, down 289. in the next hour on "squawk box," north korea's claim it successfully test ed an h-bomb. we'll know in a couple weeks whether it

underarmour is the best performing stock, up around 22% as we approach the most important half hour of the trading day. this could be the best day since january of 2014. earnings and sales both beat analysts estimates. so the trifecta. ceo plank said some of the positive drivers were curry of the nba and cam newton playing in the super bowl and em ifphasd the importance of women's line as a growth driver on the earnings confidence call this morning. >> we also expect to continue to elevate our brand where women want us in places like ecommerce and to be clear, on ecommerce, women's was our number one and largest selling and fastest growing category that we had. faster than men's and faster than youth. what we merchandise correctly, we believe we will win. we understand her expectations are incredibly high foreus and that's where we want them to be. we firmly believe our women's business should be as we said for a very long time at least as large if not larger than our men's business. >> just to tell you how important the women's line is. for context, we're talking about shares hovering