welcome back to worlds apart with discussing global shopping habits underhill mr underhill before the break we were talking about the hype of winter shopping and i think it's part of a much larger phenomenon of consumer as you know the drive to buy more goods and services in every increasing numbers and i think when you think about consumers really usually think about americans who mention because it is be cars but if you look at the recent consumer studies it says that americans and europeans are actually pretty disciplined shoppers these days and it is all the parts of the world. middle is the. come get enough shopping we passed over a very magic moment in the mid one nine hundred ninety s. . where previous to that the. global wealth came in the form of old money but starting in the mid one nine hundred ninety s. and russia is a very good example of that the overwhelming majority of global wealth now is is in the hands of people who have earned it in the course of their own lifetime and the scale of the money that they have earned. gives them the ability to consume at a probe to jus

welcome back to all of the parts of a disgusting global shopping habits underhill mr underhill before the break we were talking about the hype of winter shopping and i think it's part of a much larger phenomenon of consumer as you know this drive to buy more goods and services in ever increasing numbers and i think when you think about consumers really usually think about americans you mention because this be cars but if you look at the recent consumer studies it says that americans and europeans are actually pretty disciplined shoppers things they say and it is other parts of the world asia middle is the. come get enough shopping we passed over a very magic moment in the mid one nine hundred ninety s. . where previous to that the. global wealth came in the form of old money but starting in the mid one nine hundred ninety s. and russia is a very good example of that the overwhelming majority of global wealth now is is in the hands of people who have earned it in the course of their own lifetime and the scale of the money that they have earned. gives them the ability to consume at a pr