are gering a lot of money that those businesses are underleveraged. people running i.m.g. are not in the business to lose money. they're paying these schools a lot of money thinking that they will then be able to commercially recoup that get get a lot more money. how does that cycle continue to go and what is going to be the impact i think is a really i want resting question. >> if you look from us -- and i have a unique perspective of where we were in terms of the economics. >> where would you rather be? >> of course. steve just told you how great life is at fresno state. would you rather be in the mountain west or big 12? >> you look at from this perspective though. economically when i was in the mountain west conference and things were happening to the place where we are today, one is perception. two, the big boys. but i was the new york nanchingees of the conference. we had the biggest budget, we won, we were it. today i'm in the big 12, i have the lowest budget. there's a huge gap. the economics within the 64 are still great. but we're in a position now where we wante