are wagering a lot of money that those businesses are underleveraged. people running i.m.g. not in the business to lose money. they're paying these schools a lot of money thinking that they will then be able to commercially recoup that and get even more money. how does that cycle continue to go and what is going to be the impact i think is a really i interesting question. >> if you look from us -- and i have a unique perspective of where we were in terms of the economics. >> where would you rather be? >> of course. steve just told you how great life is at fresno state. would you rather be in the mountain west or big 12? >> big 12, thank you very much. you look at from this perspective though. economically when i was in the mountain west conference and things were happening to the place where we are today, one is perception. two, the big boys. but i was the new york yankees of the conference. we had the biggest budget, we won, we were it. today i'm in the big 12, i have the lowest budget. there's a huge gap. the economics within the 64 are still great. but we're in a position