there's also the issue related -- undermatching.ents believe that they shouldn't apply for schools that may be more selective, but yet they qualify. i think it's about matching for the career that you want. we've seen some schools become these droe factories, which are primarily for-profit colleges. they hand you a degree, put you in debt, and you're not necessarily qualified for any job, but what people and students are going to have to do in order to manage the increasing cost of colleges, saying in advance with their families in a confers, what do i want to be. am i going to college to learn general studies or liberal arts and critical thinking? or am i going to actually prepared to a specific job? some colleges you don't need a four-year degree for a job. if you want to become a tech developer, you might need a one or two-year technical institute, and therefore paying for a four-year college is a bad decision. it's not about encouraging people from lower socioeconomic background to avoid ivy league schools. that would be an elit

it's a problem called undermatching. what we need to do is get more information out there to young people, so they have an idea of their opportunities. >> why is college so expensive, i think your college charges 40,000 a year for tuition. why is it pricey? where is the money going? >> first of all, college is a personnel-driven enterprise, and so the quality of the education is tied to the cost. the quality is high touch. you need a very small proportion of students to every faculty member. that's a reason why college is expensive. more important than that is the fact that as a country, we have retreated from the notion that education is a public good. so while we used to believe that we should support and subsidise students going to college through grants and through direct supports to educational institutions, we really cut back on that as a nation. and we no longer have the ethos. that means that the subsidies are declining or going away. colleges are needing to raise the cost of the education through tuition increas