my company is quality understandlation. >> what sort of business might be behind that?vintage roof tile. i don't know exactly if they are around the corner. >> how quickly did this go in flames? >> in five minutes. >> now this massive response. thank you for talking to us. appreciate it. as we continue to watch this response firefighters, they try to tackle. jeff was here about 5:00 this morning, it was not on fire. so here we are looking at that not even an hour later. you can see it's fully engulfed. we checked with the firefighters rushing to do their job. their concern is this is so active it will spread to the building in front of it. you heard from a resident there who works in this building and is here every day, is full of hay so. you can imagine how flammable that could be particularly with this dry spell. there is a chance that the second building in front could also go up so that is a concern of all of these firefighters here this morning. the response absolutely huge. we'll go out and find out if we can see which business is burning. they expect a total loss