. >> katz takes common sense and understanturns it into a lot of. he hosts them with a conference call, with 1,000 women online paying almost $50 each to ask his advice open dating and men. >> it seems my options are nice bore or exciting jerk. >> all right sheri, i seems like my only option is the hot chick or the smart chick. what do you say to him? >> he writes their online profile, has a professional take better pictures and becomes their sounding board, critic and advisory, one private client, halfway through katz' program is lena shaun. who works in therapy and ironically, couples therapy. she began reading katz blog and was immediately looked. >> i started online. there's no way for me to go traditional. i didn't grow up here. i had no idea what i was doing. even if i got a date it was just really walk in the darkness. >> what are you getting out of this $8,000 expense? what have you gotten so far? >> he pushed me. i went to see him, after i -- he said lena why the height, 5'8 to 6'1? okay i'm going ochange it to 5'7 and guess what, after i c