there's no underwire in this bra. there's no hooks, there's no eye, just step into it. you don't even have to put it on over your head. it's what i call lazy girl dressing. remember the beautiful thing about this bra is that it's soft, it's comfortable, it's machine washable, it also stretches with that 4 way stretch. it's easy to order and it's easy to gift. so keep in mind if you know her shirt size, you know her bra size and you can give this as a gift to your favorite girl. i know i would be happy. it has that beautiful dyed in permanent color so that's another great point. that's why it's a wonderful, camisole. and can you multi-task? are you watching and can you make a phone call at the same time? watch, call, watch, call, because i know you don't want to miss out on this. you really do need to get the colors that you want in the size that you need. even though there's so much forgiveness you can't go wrong. call now and pick up he ahhbra. this is a great look. the jump suits are so hot right now. it is hot, hot, hot in fashion having that popping blue peacock col

do your underwires dig into your skin? when you wear a turtleneck, do you look like this?sn't it time you stopped your daily struggle with uncomfortable bras that prevent you from looking your best? >> there's gotta be a better way! >> announcer: introducing the all-new genie bra. just match your bra size with your clothing size and slip into the most comfortable conform fitting bra you have ever worn. whether you're petite or a full-figured woman, you will always have a bra that's comfortable, conforms to your shape and makes you look your best. no more back fat! no unsightly top bulging. just a perfect uplift fit that molds to your body, giving you the ideal cup size every time. you'll look lifted and younger instantly. >> i love it! >> amazing! >> what a difference! >> announcer: the genie bra's secret is in the woven everlast comfort stretch fabric that custom conforms to any size and never loses its shape. plus, the wide comfort lift band gives you the support you need without rolling. >> i think it looks very flattering. >> it's just sleek, i don't have the underwire