spoke to a lot of people all across the country who told me that if they didn't like what someone was saying on facebook or twitter, ding, unfollow, unfrbd friend. and so it wound up that there is this microcosm of people who believe what you believe. so when those articles are shared, they're more likely to be read. >> i hope some of those friendships come back now that the election is behind us. but you talked about 2016. already we are seeing that if you look at the age breakdown, 45%, almost half of those who were in that 18 to 29 age group said they were lobbied on-line through social media by friends or family to vote for one candidate or the other. if you were over 65 it's only 11%. as that population ages it will come second nature for people to engage, lobby, share politics on-line. >> what i found interesting was that people would actually say what they voted for. it used to be there was this cloak of secrecy. no one would really say what they votedor. >> privacy of the voting, the curtain is pulled, nobody know its. >> nothing is private as we said on the internet many times. >> it's interesting that you mention people