use stats like unfollow.com to see who decides to opt out of your updates. four, find topics that engage the most. monitor the effectiveness of your tweets so you can make sure your twitter activity is as productive as possible. five, pay attention to your audience's activities. what, when where they're saying thing is extremely important to discovering what hashtag and other key terms your potential community is using and who is leading these conversations. >>> we've talked about crowd funding a whole bunch on this show, and it is important to remember that there are different kinds of crowd funding. there are companies like indy go go and kick starter which allow you to donate to somebody's venture and you get some prize. that should not be confused with equity crowd funding. that's wherein vestors receive equity for investment in your company. vincent bradley is here to talk about how this works and who can use it. he's a serial developer and he is the ceo and co-founders of flash funders. no cost equity platform open for small businesses at tech entrepre