they call the idea ungrounded. simon smith is the executive of the america's for british airways. this happens in june. i want your guest list. who all is going? is that something you're willing to tell me? >> i want to specifically know who is going. >> gina brings a great background in her ability to bring callers together. >> you are playing close to the vest. i've asked several times via e-mail give me a list. >> are there other names you can say? well. >> good. >> lots of great names. at this stage we're not going to disclose all of names. we're going to just let them come out. i think what's important is the mix. this is about getting that magic group of talent together. inknow varienovator innovators, funder. a really good mix of people. >> we're going to have a retreat. what's going to happen at the end after you spent the 12 hours in the air. what do you expect to be happening? >> you hit the button because at the end is what's making the clock tick. when they get off the plane after 11 hours of ideas they have a few hours to rest up and brush up a presentation then they