it's set in huntington, west virginia, also known as america's unhealthiest city.t's called "jamie oliver's food revolution." jamie joins me right now talk about it. good to have you here. >> hello, madam. >> why west virginia? >> first of all, there is no date that that says any town is the most unhealthy. but we did go to the tri-state area and in that area the biggest metropolitan area was huntington. we really wanted to go to the eye of the storm of the government statistics, the cdc report for disease. and without question, you know, this area has suffered greatly over the last number of years for all the kind of big hitters -- heart disease, diabetes, obesity, et cetera, et cetera. so that's kind of where i set up camp, really. and my job was really to understand the problem, try and fix it, and see what needed to be done. and try and become to a part of the community really. >> it's a nationwide problem. >> that's an interesting thing. >> what is it about us, though, as americans? >> it's not just you. i come from england and we've got the same problems. eng